Discover how RWS Group is helping businesses speak to their customers in their own language. Jordan Cockrell explains how their translation and localization services can improve findability, reach new markets, and ensure compliance with upcoming accessibility laws in Europe. As a trusted partner, RWS works with clients on their content strategy from the beginning, considering cultural nuances and global communication. Don't miss out on this episode of Digital Marketplace on WMR FM.

Lynne McNamee, Founder of Lone Armadillo Learning, joins us to discuss their mission of providing affordable online learning for small businesses. With a library of 91,000 courses and a turnkey solution, Lone Armadillo Learning offers plug-and-play training options for companies with three to 100 employees. They aim to meet the demand for professional development among millennials and Gen Z, while also addressing the need for affordable and effective training in small businesses. This episode highlights the importance of investing in employee development and staying competitive in a changing world.

The digital world is abuzz with technological advancements, and the tech super show serves as a pulse-point for the latest and greatest in this ever-evolving industry. Among the illustrious lineup of innovators, Oren Rosen of eProc Solutions stands out with his company's unique vision for enhancing help desk efficiency in a tech-saturated marketplace. During this interview at the ITEXPO 2024, Rosen unveils the challenges and triumphs of reinventing customer service standards within the IT realm.

One of the more engaging aspects of Nacho Nacho is, undoubtedly, its quirky name. In the realm of fintech, where the landscape can often feel saturated with jargon and complexity, the choice of such a fun and approachable name is a breath of fresh air. Sanjay Goel, the company's CEO, reveals, "We wanted at least something... We don't take ourselves too seriously, so we wanted to be able to laugh at ourselves." The significance of this decision extends beyond levity—the name has pragmatic implications for digital marketing success. As Goel notes, "Google loves our name."

In the digital space where cybersecurity threats loom large, authentic protections against malevolent forces are not just desirable but also essential. Botguard emerges as a focused sword and shield in the techno-scape, combating the dual threats of content scraping and e-commerce fraud. The insights gleaned from a podcast interview with Robert Jacobi of Botguard provide a window into the world of bot management—a world where the good and the bad are clearly delineated, and the battleground is our online sanctity.

Paul Daigle, founding member of Bizadvisoryboard.com, discusses their MSP business evaluator tool on this episode of Digital Marketplace. The tool helps MSPs determine the value of their business to potential buyers or investors. It provides an estimate of worth and offers a blueprint for accelerating growth. Whether you're looking to sell, raise capital, or acquire other companies, this tool is a valuable resource. Visit bizadvisoryboard.com to try the free business evaluator and explore the advanced versions.

In the tech industry, a major key to success is networking and creating a robust industry presence. Founder of Monev Marketing, Jason Nickerson's insights prove valuable for those looking to navigate these waters. As he puts it, "They're all very small and everybody knows each other." This small world of interconnected professionals emphasizes the importance of being present and proactive in such conferences.

Moreover, these gatherings aren’t just about closing deals—although "if you close a deal, you are a superstar." They are about fostering a long-term network that businesses can tap into for growth and collaboration. Meeting people across various sectors "in the IoT business or maybe they're a telecom" can open avenues for synergistic partnerships, perhaps with individuals met years prior.

In an era where digital transformation is paramount, businesses are continually seeking innovative ways to enhance the customer experience. A recent conversation with Matt Edic, Chief Experience Officer of IntelePeer, on WMR FM's Digital Marketplace, discussed the potential of AI in revolutionizing the future of customer interactions. Let’s delve into the implications of IntelePeer vision, which promises automation and a paradigm shift in the contact center industry.

In a rapidly evolving workplace ecosystem, businesses are seeking innovative pathways to growth and operational efficiency. Today Myron Mekelson, CEO of Mpower Sourcing, provides a deep dive into the transformative power of empower sourcing in the post-Covid era, the integration of AI technology in boosting productivity, and the significance of partnerships and investments in scaling businesses. These discussions underscore the agile strategies companies are adopting to remain competitive and relevant in a digitally driven marketplace.

In a world characterized by rapid digital evolution, companies that harness the full spectrum of IT services stand to gain a significant competitive edge. The transcript of a recent interview with Jaimin Shah at the Tech Super Show unveils the ambitious approach of Dev IT, a dynamic IT solutions provider with a global presence and a rich, 26-year heritage. 

The business landscape is constantly evolving, and with it, the strategies for marketing and expansion shift as well. The rise of video content marketing stands out as a pivotal change, revolutionizing how companies interact with their audience. Drawing on a candid conversation with Cynthia Lau, Director of Business Development and Partnerships at Trifactor, this article delves into the essence of building a successful video content marketing strategy and the importance of networking in a rapidly digitalizing world.