ITEXPO 2024: Embracing Technological Evolution at Trade Shows with Founder of Monev Marketing, Jason Nickerson

In the tech industry, a major key to success is networking and creating a robust industry presence. Founder of Monev Marketing, Jason Nickerson's insights prove valuable for those looking to navigate these waters. As he puts it, "They're all very small and everybody knows each other." This small world of interconnected professionals emphasizes the importance of being present and proactive in such conferences.

Moreover, these gatherings aren’t just about closing deals—although "if you close a deal, you are a superstar." They are about fostering a long-term network that businesses can tap into for growth and collaboration. Meeting people across various sectors "in the IoT business or maybe they're a telecom" can open avenues for synergistic partnerships, perhaps with individuals met years prior.