ITEXPO 2024: Leveraging Connections and Content: Insights from Cynthia Lau of Trifactor

The business landscape is constantly evolving, and with it, the strategies for marketing and expansion shift as well. The rise of video content marketing stands out as a pivotal change, revolutionizing how companies interact with their audience. Drawing on a candid conversation with Cynthia Lau, Director of Business Development and Partnerships at Trifactor, this article delves into the essence of building a successful video content marketing strategy and the importance of networking in a rapidly digitalizing world.