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Bounce rate benchmarks for SaaS articles + landing pages: 2026

15m | Oct 15, 2026

SaaS sites: 35-55%. Blogs/content: 70-90%. B2B: 30-60%. Mobile bounces 10pts higher than desktop. Per-funnel-stage breakdown + the GA4 'engaged session' definition + why low bounce on TOFU pages is often worse than high.

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