SaaS sites: 35-55%. Blogs/content: 70-90%. B2B: 30-60%. Mobile bounces 10pts higher than desktop. Per-funnel-stage breakdown + the GA4 'engaged session' definition + why low bounce on TOFU pages is often worse than high.

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The 14-point SEO audit checklist that catches drift in 45 minutes. Free template — copy the headings into Notion or Google Docs and run quarterly.

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How Tony Dinh built TypingMind, DevUtils, and BlackMagic from zero to $1M+ ARR — solo, Vietnamese indie founder, public revenue, no VC, Twitter-led + product-led growth.

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What % of backlinks acquired in year 1 are still live in year 5? Decay rates by referring-domain authority tier, sourced from Ahrefs, Majestic, Moz aggregate data.

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Glossary entries earn 2-3× the AI-assistant citation rate of equivalent articles. The architecture: DefinedTerm schema, hub-spoke linking, 200-400 word entries, auto-link patterns + the refresh cadence. Plus the per-entry template.

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How Thibault Louis-Lucas (Tibo) built Tweet Hunter to $30M+ acquisition by Lempire — solo, no VC, audience built through the product itself, sold within 24 months.

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62% of B2B SaaS keywords sit between KD 20-60 — the band where indie SaaS can realistically compete. The full distribution + per-funnel-stage cuts + the indie-vs-enterprise difficulty thresholds + the AI-search-era keyword shift.

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Articles decay 60% by year 3 without refresh. The 14-point checklist + the prioritisation formula (impressions × checks-failed) that surfaces which 10 articles to refresh this quarter — with median +44% traffic recovery.

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Built The Hustle's Trends paid product to millions in ARR (acquired by HubSpot). Led HubSpot Creator Program + Podcast Network. Now host of a16z podcast. Author of 'Doing Content Right.' Multiple Product Hunt #1s. The writer-as-operator pattern.

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How SaaS allocate SEO budget by stage — pre-seed to series B+. Sourced from Demand Curve, OpenView, First Round survey, plus first-party measurement on 30+ SaaS.

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Reddit threads now rank top-3 for most B2B queries. The two-pronged play: contribute genuinely useful answers to seed referring traffic + identify ranking threads where your articles can be cited. Cadence + risk + how Google's deal changes it.

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How Stefan Smulders built Expandi (LinkedIn automation SaaS) from zero to $5M+ ARR in 5 years — Dutch indie founder, content + community led growth, no VC.

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B2B SaaS gets 34.7% of traffic from mobile but only 28% of conversions. Service businesses are at 52% mobile. Mobile converts 50% lower than desktop. Per-vertical breakdown + the AI-assistant-driven shift + the mobile-first myth correction.

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Paid SEO tools span $14/month (Frase) to $999/month (Surfer Enterprise). Here's the 2026 worth-it test by tier — what each unlocks, what's redundant, and…

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Pinterest early designer → founded Gumroad 2011 → raised $8M including Kleiner Perkins Series A → growth stalled → laid off 75% in 2015 → minimalist pivot. Now: $11M annualized revenue + 85% YoY + creators earning $175M/year. The 'failure' that became the minimalist-entrepreneur movement.

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Google Images drives 22.6% of web search traffic. Images appear on 37.8% of SERPs. WebP saves 25-34% over JPEG; AVIF saves ~50%. Images are LCP on 73% of mobile pages. Alt text + file names are the two highest-impact signals.

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Automated SEO reports save 4–6 hours/month — if you track the right metrics. The 2026 list: 8 KPIs that predict outcomes, 5 vanity metrics to drop.

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From scaling Moz to 200+ employees + $50M+ revenue (with $18M raised) to bootstrapping SparkToro after stepping down as CEO in 2014 + departing in 2018. The second-time-around playbook diverges sharply on funding + scale ambition.

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24% of top-3 ranking pages own the featured snippet across all industries. B2B SaaS underperforms at 14%. AI Overviews drove clicks down 30-50% since launch. Per-industry breakdown + the 5 structural patterns of snippet-winning content.

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Meta descriptions are tedious by hand + easy to outsource — if you give the LLM the right context. The exact prompt + QA pass that generates 155-char descriptions matching each article's angle, with the truncation guardrails built in.

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