153. 6 Keys to Modern Geographic Farming With Janine Igliane
Watch the full episode on our YouTube channel: youtube.com/@mreapodcast
What would happen if people in your market felt like they saw you everywhere? Janine Igliane has built that kind of presence through one of real estate’s most proven lead generation strategies: geographic farming. Her small but mighty team closes more than 110 units and over $60 million in annual volume, with most of the business coming from the farm she built over 13 years.
We break down Janine’s six-part farming model, including monthly postcards, personal emails, her “letter of the heart,” social media, blog content, and traditional listing marketing. Put it all together and she is running, roughly, a 120-touch system each year. The strength of the model isn’t in its complexity. It’s the consistency, personalization, and a relentless focus Janine has in becoming the local expert.
Janine also takes us back to the beginning, when she had three young kids and almost no marketing budget. She started by knocking doors three days a week and personally hanging flyers around the neighborhood. Today, she markets to 4,100 homes.
We also dig into how Janine uses personal stories, client wins, community content, and AI to stay visible and build trust.
Resources:
- Follow Janine Igliane on Instagram
- DM Janine to request examples from her marketing suite
- Listen: The Real Deal: Where Real Estate Meets Real Life, Janine Igliane’s podcast
- Order the Millionaire Real Estate Agent Playbook | Volume 3
Connect with Jason:
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