• 35. Football Tailgates and High Standards With Tricia Gray

    In Tuscaloosa, Alabama, college football is a way of life. Tricia Gray knows this well and fully taps into it for her real estate business. Today, Tricia joins us on the show to share the strategies that help her team consistently achieve their goal of 500+ units year after year.

    Tricia’s team taps into their community’s natural source of energy: College football. They host tailgates, send out season schedule magnets, and bring on college interns to help funnel those touches into leads.

    But she doesn’t rely on energy alone. Tricia walks us through how she and her business partner-husband enforce high standards for their team: Everyone must hit 30 deals per year. We talk about the importance of internal drive, thorough hiring processes, and “speed to lead.”

    Even if the phrase “Roll Tide” isn’t your cup of tea, take a listen, and you’ll learn a ton.


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    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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    34m - Jun 17, 2024
  • 34. Living a Life by Design With Tiffany Fykes

    Friends, you are in for it today. Today, I am joined by Tiffany Fikes. Now, if you don't know who Tiffany is, get ready because, in a moment, you won't be able to ever forget her. I know that's saying a lot, but here's the thing—it only took Tiffany four years to become a Millionaire Real Estate Agent. She got into it and started crushing it right out of the gate.

    Tiffany shares with us her steps to success, telling her personal stories to illuminate each one. First, learn how to quiet your mind. Second, define your success. Third, believe your success is possible to achieve. Fourth, set and hold boundaries.

    Because of these steps and because of her commitment to building her farm, Tiffany can now live the life she has always wanted. She travels the world with her husband and homeschooled kids, splitting time between New York City and Nashville, Tennessee.

    Listening to Tiffany changed the trajectory of my day. I think you’ll feel the same!


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    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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    42m - Jun 10, 2024
  • 33. What We Can Learn From the #1 British Team With Dominic Marcel

    Great Britain’s real estate system is a bit different than ours here in the US. For example, they don’t have MLS—to them, MLS means Major League Soccer, which, according to them, should be called football. 

    Sometimes, looking at a different country’s system helps us identify what fundamentals really matter. That’s why our guest on the show today is Dominic Marcel, leader of Keller Williams #1 ranked teams for properties listed and sold in the UK. Dominic walks us through how real estate works in the UK and the lessons we all can learn from it.

    We talk about the importance of strategy and clearly communicating that strategy to your client. We dig into Dominic’s process of starting with the future the client wants and then reverse engineering from there. He also shares how he researches the type of buyer likely to buy the home and then develops a marketing strategy to talk specifically to that buyer.

    This episode is going to help you think more creatively about how to build an individualized strategy for your client and how to market your offerings. Plus, you’ll catch a little bit of British slang in the process.


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    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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    42m - Jun 3, 2024
  • 32. Difficult Conversations With Phil M Jones

    Back by popular demand, Phil M. Jones joins me live at the Keller Williams Family Reunion in front of an audience of 3,000. This episode not only dives into strategies for handling difficult conversations but also features Phil giving me a hard time as he relentlessly seeks clarity in every interaction.

    Phil begins by distinguishing between influence and manipulation, stressing the importance of empathy and understanding people’s contexts before offering advice and solutions.

    In the heart of the episode, we cover:

    • The dos and don'ts of phone outreach
    • Effective strategies for reconnecting with past clients
    • Tactful approaches to asking for a raise and conducting respectful terminations
    • Approaching people after a tragic event in their lives
    • Navigating conversations about work-life balance


    Phil introduces frameworks like the Opening Fact Question (OFQ) and demonstrates how to use mutually agreeable facts and easy-to-answer questions to ease into more complex topics. He also explains the Past, Present, Future Arc for managing transitions in business relationships smoothly.

    Filled with Phil’s trademark humor, sharp questioning, and deep insights, this episode is a treasure trove for anyone looking to enhance their communication and persuasion skills.


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    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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    50m - May 27, 2024
  • 31. Knocking on Doors With Richard Stone

    Richard Stone sells about $100 million of real estate each year, only working about 100 days a year. Sounds easy, right? But what you should know is that during those 100 days, Richard is knocking on doors 3-4 hours a day. And he is our esteemed guest on the show today.

    Richard got his start in real estate in 1973. Over his 50 years in real estate, he honed his model of success. Step one: Select a geographical area (ideally one that’s walkable). Step two: Be the expert on the area. Step three: Go knock on those doors.

    Along with his real estate lessons, Richard shares his life lessons with us. He tells us about his health struggles and the role that his faith plays in his life. He talks about his trips around the world and the importance of generosity. And we talk about how we’re going to invite him back on the show when he turns 119, if not a little sooner!


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    Produced by NOVA Media


    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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    32m - May 20, 2024
  • 30. From Crayons to Contracts With Laurie Reader

    Laurie Reader grew up coloring with crayons under her parents’ desks at their real estate company. Now, she is ranked the number one real estate agent in South Florida, having helped 8,000 families and generating over $3 billion in revenue. If there is anyone who knows how to run a real estate company, it is her. We are thrilled to have her on the show today.

    Laurie began her career with this singular mandate from her mother, who was also her boss: "Your job every day is: you don't go home until you've had five two-way conversations." Over her 30-year career, Laurie added a key ingredient to this approach: building trust.

    Whether you are talking to clients, other agents, or your own team, the most important thing you can do is build bridges of trust with them, according to Laurie. Ask them questions about their lives, ask what they need, and provide a healthy, empowering environment for them.

    Laurie is one of my personal mentors. I respect her so much. I really hope you enjoy this episode.


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    Produced by NOVA Media


    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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    45m - May 13, 2024
  • 29. Building Your Personal Brand With Rory Vaden

    “Personal branding is simply the digitization of your reputation,” says Rory Vaden, best-selling author and co-founder of the Brand Builders Group. He joins us to talk about the intersection of character, reach, trust, and influence. If you’ve been struggling with your personal brand or just need a quick boost in remembering why you do what you do, this episode is for you.

     Rory’s formula is: Results x Reach = Influence. In other words, your hard work and success, combined with a smart digital strategy, will empower you to change more and more lives. On the other hand, if you don’t have results—real substance—no matter how good your digital strategy is, you won’t last. As Rory puts it, “Your influence will never grow wider than your character runs deep.”

     In the second half of the episode, Rory specifically teaches real estate professionals how to build their personal brand. He provides specific questions to ask yourselves, plus tips on how to be an ongoing asset to your community.

     You’re going to leave this episode feeling more centered about your digital presence and purpose.


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    Produced by NOVA Media


    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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    49m - May 6, 2024
  • 28. Gamifying Real Estate With Brendan Bartic

    If there’s anything Brendan Bartic learned while he was managing properties for Halliburton in Iraq and Kuwait, it’s that with a whiteboard and a little reverse engineering, anything is possible. Brendan is our guest on the show today and is here to tell us about how his real estate team uses visual scoreboards to achieve their impressive results.

    Currently, Brendan is the CEO of the number one Keller Williams team in the Colorado region. He’s purposefully built a company big enough for people to grow and stay put: Earn long-term passive income, take part in ownership of the company, and become leaders. The key to this success according to Brendan? Visual scoreboards.

    Every week, Brendan and his team make a new, laminated, one-page scoreboard. They gamify real estate. Instead of touchdowns or made baskets, they count the activities that matter most: Sales conversations and ambassadors (or as Gary Keller calls them “Mets.”) 

    Tune in today to hear more from Brendan about the importance of having a visual scoreboard that your team can rally around.


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    Produced by NOVA Media


    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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    39m - Apr 29, 2024
  • 27. The Intersection of Real Estate and Divorce With Bridget Potterton

    For a long time, Bridget Potterton was afraid of being labeled a “divorce real estate agent.” She thought people would see her as an ambulance chaser—taking advantage of people. Now, she isn’t so afraid of the label. She realizes she is more of a surgeon than anything—she has the deep education and experience needed to truly help people.

    In this episode, Bridget tells us about how she first ended up getting referrals from a family law firm. Then she outlines what she did in terms of building up her education, and what family law education programs are available for real estate agents today. Bridget then tells us her secret sauce: She provides a Continuing Education course for family law attorneys on how real estate works during divorce.

    Bridget also gives us tips on handling real estate deals that involve divorce: Knowing how to be third party neutral, not disclosing familial status to buyers or agents, and holding space for stressed out clients.

    This episode is packed with helpful information that every real estate agent should know. Bridget is an amazing educational resource for our community!


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    Produced by NOVA Media


    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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    36m - Apr 22, 2024
  • 26. Dictating Your Worth With Robert Lucido Jr.

    It’s not every day that someone’s path to being a real estate professional first takes them through the Major League Baseball League. But that’s the path of our guest today, Robert Lucido Jr. 

    Part of how Robert Lucido Jr. made it on to an MLB team was that he cold called teams. This is unheard of in the world of baseball. But it gives you a sense of what Robert Lucido Jr. is all about: Knowing your worth and fighting for it.

    Today Robert takes us through how to dictate your worth in a highly competitive market where there is often a race to the bottom. First, focus on solutions to core problems, which right now is helping people get mortgages. Second, price to position effectively. Third, create value across dimensions. Fourth, stack value throughout the offer presentation. And fifth, take risk off the table for the client. 

    Tune in to learn how to dictate your worth today.


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    Produced by NOVA Media


    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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    45m - Apr 15, 2024
  • 25. Ben Kinney’s Three Real Estate Success Principles

    Ben Kinney went from being a cable salesman to the co-founder of one of the largest real estate teams on the planet. Today we get to pick his brain about sales and leadership.

    Ben teaches us about his three real estate success principles: 1) Say the right thing, 2) Say it enough, and 3) Have enough people to say it to. Then he breaks down the four duties a CEO has: 1) Find and attract talent, 2) Get that talent into production as soon as possible, 3) Retain the talent who are producing at the highest level, and 4) Provide the recipe for success.

    Ben has a gift for simplifying concepts in ways that make them easy to understand and take action on. So tune in and level up your own business!


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    Produced by NOVA Media


    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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    43m - Apr 8, 2024
  • 24. How Rosie Rourke Grew Her Farm, And How You Can Too

    Rosie Rourke is one of the most successful geographic farmers in real estate, and it is because she cares. She loves her community. She’s deeply rooted in it. She gives to it and it gives back to her. You can feel her passion for it.

    Rosie joins the show today to give us some tips on starting a farm and tending to it over the years as it blossoms. Some of the advice she gives is very nuts-and-bolts, like how you should start small with an area with a little more than 50 homes. Other advice she gives is more mindset-based, like “This is hard work. You need to have the stomach for it. And you need to have your head in the game.”

    If you want real talk from a veteran who knows how to do things the right way, you’re going to love this interview with Rosie Rourke.


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    Produced by NOVA Media


    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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    35m - Apr 1, 2024
  • 23. Change Your Life in 5 Seconds With Mel Robbins

    5, 4, 3, 2, 1. A rocket blasts off, a musician starts their song, a classroom focuses. Those five seconds, counted backward one by one, can make magic. That’s the message of Mel Robbins in her newest book, “The 5 Second Rule.” 

    Mel joins us today to explain what the “5 second rule” is and the research behind it. Little children learn negative self-talk just like they learn the language around them: English, French, etc. They are natural sponges. Plus, because of the way their brain works at that age, they attribute everything in the world around them to their own actions– even the bad things. That’s why a lot of us as adults have a negative voice in our head. We’re constantly checking ourselves, talking ourselves out of standing out in any way or changing our lives.

    How do we short circuit this voice in our brain? By taking action. Specifically, counting down from 5 and then– boom, taking that action. No delay. No overanalyzing. Click send, pick up the phone… whatever it is, just do it. Rather than assuming thoughts will lead to action, do actions and see how your thoughts, and your life, follows.

    It’s a huge treat to have Mel Robbins on the show. I hope you enjoy it as much as I did!


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    Produced by NOVA Media


    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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    34m - Mar 25, 2024
  • 22. Adam Hergenrother’s Journey to $1 Billion

    Adam Hergenrother is a $1 billion entrepreneur. That’s right, billion with a “b.” Believe it or not, his path to success started one night in high school, listening to Celine Dion CD and crying it out. You see, that night as a struggling teenager, Adam changed his mindset. He decided he was going to take action to achieve his goals and live the life he wanted.

    He shares with us how this mindset has evolved over time: Learning the importance of having increasingly big goals, finding passion in the challenges you take on, and keeping things simple. 

    Adam’s combination of life wisdom and business acumen makes this episode a can’t-miss. I really hope you enjoy it.


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    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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    45m - Mar 18, 2024
  • 21. Embracing Opportunities: Christie Cannon's Journey of Grit, Growth, and Real Estate Success

    Don’t tell Christie Cannon she can’t do something. That only makes her more driven. After a horrific dirt bike accident that left her high school classmates calling her “Frankenstein,” she pursued a career in modeling. Then, when she was looking for her next career move, her mother told her not to go into real estate. So she did.

    Today, Christie’s team is selling over 750 homes a year. Her grit and drive inspires people across the real estate industry. She doesn’t have a magic morning routine or anything like that. With a basic planner book and database full of every interaction she and her team have ever had, she keeps it simple: Follow up and follow through. Connect with people. Learn about their lives. Ask them “how can I help you?”

    If you want some no-nonsense inspiration and advice on how to grow your business, tune in to this episode. Christie’s story will have you fired up and ready to go.


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    Produced by NOVA Media


    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.




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    34m - Mar 11, 2024
  • 20. The 10 Disciplines to Maximize Your Impact and Inner Peace From Gino Wickman

    Throughout his very successful entrepreneurial career, Gino Wickham thought he needed to hold on to his anxiety and emotional armor in order to keep his edge and drive. Then, at age 52, once he had sold his EOS company and hit the apex of success, he was left feeling empty. The trauma he had pushed down since the age of 15 came up, and came up hard. As Gino took on the process of self exploration, he discovered practices that he wished he had known earlier.

    That’s why he wrote his newest book, “Shine.” In it, Gino and his co-author Rob Dube teach readers 10 disciplines to maximize energy, impact, and inner peace: 10-year thinking, take time off, know thyself, be still, know your 100%, say no often, don’t do $25/hour work, prepare every night, put everything in one place, be humble.

    Tune into this episode as Gino takes us through each of these 10 disciplines. Listen to how he got past the hesitation of being “woo woo” and really “pinged” his soul. He’ll show you how successful, hard-driven people can also have a fulfilling, peaceful life.


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    Produced by NOVA Media


    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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    46m - Mar 4, 2024
  • 19. Jeff Glover’s 5 Step Listing Presentation

    If you’ve ever spent time in the Metro Detroit area, you’ve probably seen his face and heard his name. Jeff Glover is one of the top listing agents in the country. He got started as a real estate professional straight out of high school and has spent the last 20 years learning from the best and honing his craft. Now he also teaches and preaches the trade to the new generation.

    On today’s show, Jeff shares his Five Steps to a Great Listing Appointment. The first step is content creation: Show the potential client your unique value, plan of action, pricing strategy, visuals, and proof. The second step is practice. Write out your script for 30 days straight, chant it, role play it. The third step is delivery: tonality, rate of speech, volume, body language. The fourth is pre-qualification, all the client touches you get in before you even have the listing appointment with them. And last but not least is the physical pre-appointment package you send to a potential client before a listing appointment that includes a cover letter, reviews, plan of action, simple market analysis, etc.

    Tune in to hear Jeff explain his Five Steps in depth and with infectious enthusiasm. The way he generously opens his playbook is incredible, but to hear about how he himself has doggedly implemented it for years is inspirational. He is a real credit to our industry.


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    Produced by NOVA Media


    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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    37m - Feb 26, 2024
  • 18. Shift and Succeed: Navigating Changes in Real Estate With James Shaw

    In today's digital age, where scrolling through social media can often feel like wading through a sea of insignificance, there exists an oasis of brilliance: the Pivot: Shift Ahead Facebook group. This isn't just any group; it's a beacon of genius, home to 115,000 real estate agents, meticulously curated by the exceptional James Shaw.

    James isn't just any ordinary professional; he's a beacon of support and guidance in the real estate world. With a career dedicated to uplifting others, James has made significant strides, first as a Keller Williams team leader, then as a revered real estate coach, and now, as the mastermind behind the Pivot: Shift Ahead community.

    Today, James Shaw steps into our studio to offer an exclusive peek into the essence of the Shift Pivot community and its impact on real estate agents striving for greatness. He's here to lay down the groundwork for what promises to be a transformative year. With precision and clarity, James will outline a business model so potent yet astonishingly straightforward, it's bound to leave you in awe.


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    Produced by NOVA Media


    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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    33m - Feb 19, 2024
  • 17. Unveiling the $100M Blueprint: Agent Referral Secrets Revealed With Wendy Papasan

    Today, I'm taking you back to my early days, at a Keller Williams mega camp, where Wendy Papasan's talk on work-life balance blew my mind. Wendy, a top-tier real estate leader, shared her revolutionary approach of setting strict work hours and dedicating weekends to family – a game-changer in our industry.

    But it’s not just about balance. Wendy has a system that rakes in $800,000 to $1 million annually in commissions through agent referrals. In this episode, you'll get an insider's look into her strategies. We’re diving deep into how she combines outstanding success with a balanced life.

    So, buckle up, friends. This isn't just a talk; it's a masterclass with one of real estate's finest, Wendy Papasan. Prepare to be inspired and learn how to take your real estate career to new heights. Let’s dive in!


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    Produced by NOVA Media


    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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    41m - Feb 12, 2024
  • 16. Trading Corporate Keycards for top Maryland Real Estate Titles With Montaz McCray

    Today's guest is none other than the remarkable Montaz McCray, a true icon of determination and success. Montaz's journey is nothing short of extraordinary: imagine landing a coveted $100,000 accounting position straight out of college and then, within months, making the bold decision to leave it all behind. But why? What drives a young man from Maryland to take such a leap? And how does he transition from there to becoming a published author and a powerhouse in the real estate world in a mere 24 months? Oh, and don’t forget, he’s just 24 years old. Montaz's story is a testament to the power of bold decisions and relentless pursuit of passion. So, friends, strap in and get ready to be inspired. You're about to embark on a journey with Montaz McCray that promises to be as enlightening as it is thrilling. Let's dive into the world of real estate, ambition, and remarkable transformation with Montaz!


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    Produced by NOVA Media


    This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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    36m - Feb 5, 2024
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The Millionaire Real Estate Agent | The MREA Podcast
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