156. Find Your Winning Mix of Paid and Organic Leads With Jason Huerkamp
Watch the full episode on our YouTube channel: youtube.com/@mreapodcast
What if the key to building a $200 million real estate business was making everything simpler?
Jason Huerkamp went from commercial pilot to struggling real estate agent before building a team that now does more than $200 million in annual sales. His approach is built on checklists, repeatable systems, and treating The Millionaire Real Estate Agent as an operating manual (as opposed to a book we read once and put on the shelf).
We break down the lead generation machine behind the business, including Zillow Preferred, Realtor.com, an 8.64% Zillow conversion rate, and Jason’s aggressive 10-day follow-up plan. We also dig into the team’s 72-touch database strategy, four annual client events, and a content engine that puts out about 100 pieces every week while generating 2,500 to 3,000 hours of YouTube watch time each month.
Jason’s message is simple: protect lead generation, know your numbers and remove friction wherever you can. If our businesses feel more complicated than they need to be, this episode gives us a model for stripping them back to what actually drives results.
Resources:
- Follow Jason Huerkamp on Instagram
- Huerkamp Homes
- Order the Millionaire Real Estate Agent Playbook | Volume 3
Connect with Jason:
Produced by NOVA
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