S3E18 – Focusing on Customer Experience with Retail Transformer – Nadina Guglielmetti, Chief Customer Officer, The Vitamin Shoppe

Season 3 | Episode 18
50m | Dec 31, 2023

As we approach the end of Season 3 of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden engage in a rich dialogue with The Vitamin Shoppe’s Chief Customer OfficerNadina Guglielmetti. They explore how customer behavior insights guide business decisions, the interplay between acquiring new customers and nurturing existing ones, and the evolution of customer experience amidst changing health trends. Nadina also details the role of The Vitamin Shoppe’s in-store health enthusiasts in enhancing customer engagement and trust, and their careful approach towards leveraging AI and 'headless commerce' platforms to enhance efficiency and personalization. In this final Retail Transformer episode of the season, you’ll learn why Nadina is truly more than meets the eye!

We also bring you the final episode in Season 1 of our "Blade to Greatness" mini-series. This episode features an insightful conversation with retail expert, Ron Thurston, co-founder of Ossy, author of Retail Pride, the Guide to Celebrating Your Accidental Career, host of the Retail in America nationwide tour and podcast, speaker, advisor, board member, and former retail operations leader at numerous famous retail brands. Ron shares his three pillars of success in retail and life- empathycuriosity, and focus. He illuminates strategies to bridge the communication gap between corporate offices and stores, emphasizing the importance of empathy in grasping the pressures faced by in-store teams, the power of curiosity to understand their needs and experiences, and the role of focus in dealing with the information obtained. Ron also emphasizes the importance of maintaining transparency and dialogue with retail employees from the recruitment stage, thus enhancing their sense of belonging and commitment.

NEWS! We are thrilled to report that our fans support propelled us as a finalist in The Retail Voice Award for the Vendors In Partnership award gala at NRF 2024! You’re votes made a difference and we’re honored to be one of 3 finalists for this prestigious award!

WOW! As we march into our 3rd year on the show, we’re honored and humbled to have hit the top of the charts on the Goodpodspodcast platform!

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Meet your hosts, helping you cut through the clutter in retail & retail tech:

Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.

Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!

Includes music provided by, featuring Overclocked, E-Motive, and Swag, Tag & Brag from the album Beat Hype, written by Hestron Mimms, published by Imuno.

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