Brian Kelly: How I Made $300k Per Month With Affiliate Marketing l Trailblazers Podcast Episode 52
1h 3m | Sep 15, 2026In this episode, we sit down with Brian Kelly, founder of The Points Guy, to break down the business behind one of the most recognizable brands in travel and credit card rewards.
Brian shares how The Points Guy actually makes money, why affiliate marketing became such a powerful business model, and how he built trust with an audience that credit card companies wanted to reach. We also discuss his decision to sell the company for $28 million, the advantages of bootstrapping instead of raising venture capital, using media and SEO to grow a brand, and how his experience building TPG shaped the way he now approaches angel investing. Later, Brian shares practical strategies for maximizing credit card points, finding award availability, and booking business and first-class flights for significantly less.
If you're interested in entrepreneurship, affiliate marketing, online businesses, credit card rewards, travel hacking, angel investing, SEO, or building a valuable audience, this episode is for you.
This episode is supported by Sydecar, HEX, Wispr Flow, Granola, Beehiiv, Kalshi
Sydecar: https://sydecar.io/partners/trailblazers
beehiiv: https://www.beehiiv.com/splash?utm_campaign=trailblazers-2026-Partnership&utm_medium=podcast&utm_source=trailblazers&utm_term=podcast-1&stripe_campaign_code=TRAILBLAZERS30 (or use code “trailblazers30” for 30% OFF)
beehiiv: www.beehiiv.com/splash?utm_campaign=trailblazers-2026-Partnership&utm_medium=podcast&utm_source=trailblazers&utm_term=podcast-16&stripe_campaign_code=TRAILBLAZERS30 (or use code “trailblazers30” for 30% OFF)
Granola: http://granola.ai/trailblazers
*Granola is the official notetaker of Trailblazers!
Kalshi: http://Kalshi.com/r/trailblazers
Wispr Flow: https://ref.wisprflow.ai/trailblazers
HEX: http://hex.ai/trailblazers
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Trailblazers is your favorite tech + VC podcast, hosted by Erica Wenger (GP at Park Rangers Capital). Each week we sit down with founders, operators, and investors who’ve found conventional success in unconventional ways. New episodes every Tuesday.
Enjoy!
Timestamps:
00:00 - Intro
04:58 - How Céline Dion Inspired Brian to Quit His Job
08:18 - From a $50 Side Hustle to The Points Guy
11:06 - How a NYT Backlink Generated $120K in One Day
12:22 - Selling The Points Guy for $28 Million With No VC Funding
15:59 - How Credit Card Affiliate Revenue Really Works
17:51 - How Media Training Generated Millions in Free Exposure
22:45 - Evolving The Points Guy for the AI Era
28:49 - How Brian Kelly Became an Angel Investor
35:35 - Why Brian Won’t Invest in Celebrity Beverage Brands
40:24 - What Brian Looks for in Great Founders
43:32 - The Last-Minute Flight Hack That Can Save You Thousands
46:19 - Saving $5,000+ on Lufthansa First Class
51:31 - Trailblazer Trade-Offs
