SHOW / EPISODE

Brian Kelly: How I Made $300k Per Month With Affiliate Marketing l Trailblazers Podcast Episode 52

1h 3m | Sep 15, 2026

In this episode, we sit down with Brian Kelly, founder of The Points Guy, to break down the business behind one of the most recognizable brands in travel and credit card rewards.

Brian shares how The Points Guy actually makes money, why affiliate marketing became such a powerful business model, and how he built trust with an audience that credit card companies wanted to reach. We also discuss his decision to sell the company for $28 million, the advantages of bootstrapping instead of raising venture capital, using media and SEO to grow a brand, and how his experience building TPG shaped the way he now approaches angel investing. Later, Brian shares practical strategies for maximizing credit card points, finding award availability, and booking business and first-class flights for significantly less.

If you're interested in entrepreneurship, affiliate marketing, online businesses, credit card rewards, travel hacking, angel investing, SEO, or building a valuable audience, this episode is for you.


This episode is supported by Sydecar, HEX, Wispr Flow, Granola, Beehiiv, Kalshi


Sydecar: https://sydecar.io/partners/trailblazers


beehiiv: https://www.beehiiv.com/splash?utm_campaign=trailblazers-2026-Partnership&utm_medium=podcast&utm_source=trailblazers&utm_term=podcast-1&stripe_campaign_code=TRAILBLAZERS30 (or use code “trailblazers30” for 30% OFF)


beehiiv: www.beehiiv.com/splash?utm_campaign=trailblazers-2026-Partnership&utm_medium=podcast&utm_source=trailblazers&utm_term=podcast-16&stripe_campaign_code=TRAILBLAZERS30 (or use code “trailblazers30” for 30% OFF)


Granola: http://granola.ai/trailblazers

*Granola is the official notetaker of Trailblazers!


Kalshi: http://Kalshi.com/r/trailblazers


Wispr Flow: https://ref.wisprflow.ai/trailblazers


HEX: http://hex.ai/trailblazers



🎧 Listen on Apple Podcasts: https://apple.trailblazerspod.com

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🐘 Learn more about Park Rangers Capital: https://parkrangerscap.com


Trailblazers is your favorite tech + VC podcast, hosted by Erica Wenger (GP at Park Rangers Capital). Each week we sit down with founders, operators, and investors who’ve found conventional success in unconventional ways. New episodes every Tuesday.


Enjoy!

Timestamps:

00:00 - Intro

04:58 - How Céline Dion Inspired Brian to Quit His Job

08:18 - From a $50 Side Hustle to The Points Guy

11:06 - How a NYT Backlink Generated $120K in One Day

12:22 - Selling The Points Guy for $28 Million With No VC Funding

15:59 - How Credit Card Affiliate Revenue Really Works

17:51 - How Media Training Generated Millions in Free Exposure

22:45 - Evolving The Points Guy for the AI Era

28:49 - How Brian Kelly Became an Angel Investor

35:35 - Why Brian Won’t Invest in Celebrity Beverage Brands

40:24 - What Brian Looks for in Great Founders

43:32 - The Last-Minute Flight Hack That Can Save You Thousands

46:19 - Saving $5,000+ on Lufthansa First Class

51:31 - Trailblazer Trade-Offs

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Trailblazers by Erica Wenger
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