SHOW / EPISODE

Building Brands with Broad Appeal with Dan Cohen and Jon Marks

Season 1 | Episode 13
39m | Dec 21, 2021

Dan Cohen is the Senior PR and Social Media Director at Beam Suntory, and he is joined by Jon Marks, the Senior Director of Global Small Batch, American Whiskey at Beam Suntory. Today, Dan and Jon talk about brand building and marketing, unpacking all the nuances of marketing to consumers along with the role bartenders play in the customer journey.


Today on Top Shelf Integrity:

  • What to consider when crafting a true & rich brand story
  • The assets and tools used by the sales team to market brands
  • The risks involved in marketing influential & coveted brands
  • How to advertise & develop a brand in an authentic way
  • Why the concept of ‘Gemba’ is a key principle in marketing
  • The consumer journey & the role the bartender plays



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This show is produced by Soulfire Productions

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