SHOW / EPISODE

Influencing the Influencers with Dan Cohen and Lana Ohs

Season 1 | Episode 8
32m | Aug 17, 2021

Dan Cohen is the Senior PR Director and Head of Social Media at Beam Suntory, and he is joined by the Senior PR Manager, Lana Ohs. Today, Dan and Lana share their insight into Public Relations within the beverage industry, unpacking how Beam Suntory approaches education and collaboration with bartenders and other influencers.


Today on Top Shelf Integrity:

  • Who is considered an influencer in the beverage industry
  • Creating programs that excite and educate influencers on brand stories & their values
  • How to approach collaborating with bartenders and other influencers in the industry
  • Gain insight and learnings from those who see trends first hand
  • Prioritizing diversity and inclusivity


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This show is produced by Soulfire Productions

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