*** NEW SHOW *** Speaking Spaces with Louise Chandler-Rutt; Elevator Pitches

Speaking Spaces is a new podcast for entrepreneurs, SMEs and thought leaders, brought to you by Louise Chandler-Rutt of local business Soundbite Media.

In this episode, Louise breaks down how to craft a simple, compelling, and effective elevator pitch. She shares a three-step formula to clearly communicate what you do, who you help, and the value you provide—wherever your conversations take place.

Key Takeaways

• Rethink the 30-Second Rule: Attention spans are shorter than ever, so your pitch needs to be concise and grab attention quickly.
• Use It Everywhere: Your elevator pitch isn't just for in-person networking; use it on LinkedIn, your website homepage, sales calls, and casual conversations.
• Avoid Jargon: Plain English converts faster than industry buzzwords that confuse your audience.
• Focus on Outcomes, Not Features: Talk about what your service does for people and how it makes them feel rather than just listing what you do.

The 3-Step Elevator Pitch Framework

To build or refine your pitch, structure it around these core elements:

1. Who You Help: Identify your target audience clearly.
2. What Problem You Solve: Address the specific pain point they face.
3. The Outcome You Create: Highlight the tangible benefit or result they achieve.

Formula Template:

"I help [Audience] who struggle with [Problem] to achieve [Result] through [Method]."

Examples Mentioned

• Wedding Cake Maker: "I help couples planning their wedding who struggle with finding a valuable, beautiful wedding cake to achieve a delicious cake delivered to their venue."
• Louise’s Pitch: "I help small business owners simplify their marketing so they can attract consistent clients without burnout."
• HR Consultancy Transformation:
• Before: "I offer HR consultancy."
• After: "I help small teams handle people problems confidently so they grow without legal stress."

Connect & Practice

Got a pitch you want to test out? Refine yours this week and share it with Louise!

• Email: louise@soundbitemedia.co.uk