44. Disrupting the Pricing Paradigm: Strategies for Increasing Revenue while Retaining Clients

26m | Nov 9, 2023

In this episode of the CEO Wingwoman, Christy addresses a pressing concern for business owners in 2024: the decision to raise prices. Christy emphasizes the need for an intentional approach, tailoring pricing strategies to individual business models and customer psychology. She explores various business models, from the high-end "White Glove Agency Model" to the high-volume approach, and underscores the importance of aligning pricing strategies with growth plans. She also delves into the delicate balance of retaining long-term clients while considering price increases. This episode is for business owners who want to increase revenue while retaining their clients. 

Listen in as we speak about:

  • The Price Sensitivity Dilemma
  • Exploring Business Models
  • Tailoring Your Pricing Strategies
  • Balancing Client Loyalty and Price Increases

And much, much, more!

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The CEO Wingwoman