From a Home Gym to a Las Vegas Fitness Brand: Building a Business That Stays in Its Lane

What does it really take to build a successful gym when you're competing against some of the biggest fitness brands in the country?

On this episode of In the Studio with J Haleem, J sits down with Chris Yakymchuk, owner of Yaks Fitness, for a conversation about fitness, entrepreneurship, taking risks, knowing your customer, reinvesting in your business—and building something designed to last.

J first discovered Yaks Fitness as a customer. After touring the facility, experiencing its premium atmosphere and meeting Chris personally, he became a member.

But what really caught J's attention wasn't simply the gym.

It was the business behind it.

Chris has built Yaks Fitness around a different model: premium equipment, limited membership, clean facilities, a more private environment and a clear understanding of exactly who the business is designed to serve.