SHOW / EPISODE

Does AI writing make content more bland?

Season 1 | Episode 7
19m | Mar 24, 2026

Are you using AI to write your emails, essays, or reports? You might be losing your own voice and changing your actual opinions without even realising it.

In this podcast from The SEO Works we look at a research paper from Google DeepMind and several universities that investigates how Large Language Models aren't just fixing our grammar, they are fundamentally distorting our intended meaning.

Through a combination of controlled human studies and large-scale data analysis, the study found that LLM assistance leads to "linguistic homogenization". The study revealed that even when tasked with minor edits, AI models consistently introduced semantic distortions and replaced individual voices with formal, analytical, and emotional language. 

Is the convenience of an AI writing assistant costing us our creativity and personal convictions? We explore the study and the key points that it suggested.

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