SHOW / EPISODE

Being Organic Before Organic Was Cool: The Story of Espoma Organic

1h 14m | Dec 19, 2023

I still clearly remember the first time I used an Espoma product—their liquid indoor plant food to be exact. I had struggled so much with trying to find the right fertilizer for my houseplant collection, leading to a huge mess all over my kitchen from failed mixing attempts. But when I tried their simple liquid formula, I finally had the answer to my search, and healthy, thriving plants with gorgeous growth. And I became a lifelong Espoma convert!

Little did I know then about the impressive 95-year history behind this organic garden brand. Espoma has been family-owned for four generations, starting way back in 1929. As my passion for gardening expanded over the years, Espoma continued to be my go-to for quality potting mixes, organic fertilizers and magical “tones” to feed all my container plants and garden beds.

I’ve loved learning more behind the scenes over the past several years while partnering with Espoma on the Growing Joy podcast. The Brunner family leading this company today truly feels like family themselves in how they’ve supported my own budding planty business. In this episode, I wanted to highlight their heritage, expertise, and products that have nourished gardens for nearly a century.

In this episode, we learn:

[04:48] An overview of what four generations of Espoma’s 95 year-history looked like!
[18:03] How was Jeremy's first 10 years at the company after he graduated?
[18:25] How they address each other at work
[20:07] How has the family business influenced their company culture and relationships with employees?
[22:51] Where can you find the best-quality cultivated indoor plants?
[24:49] What does being “keepers” of the company mean for Jeremy? (Stewardship model)
[27:02] What is the Bank of Espoma?
[29:27] What's the history of their famous Holly Tone?
[33:19] How do they approach Espoma’s product development?
[38:43] On expanding and building a new facility!
[44:07] Why Espoma hid its sustainability approach? (organic before organic was cool!)
[49:10] How do they navigate the complexity of different certifications?
[52:05] On solar-powered facilities and sustainability commitments!
[53:50] Their greatest accomplishments as a family-run company
[01:00:40] How the Espoma brand has evolved on social media
[01:05:43] What does Jaime enjoy most about the business and working with her family?
[01:08:11] The story of how my lime tree Limey was successfully shipped to Florida!
[01:09:38] Where can you find Espoma?

Mentioned in our conversation:

For a deeper dive into Espoma's sustainability commitment,

check out the full show notes and blog here!

Thank you to our episode sponsors:

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