Use This Old School Tech to Increase Retention
9m | Oct 27, 2026https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members
In the online business world, new technology is often seen as the key to improving the member experience. But sometimes, using something old can actually help you stand out.
In this episode, we talk with Janice Anderson about how she uses voice broadcast technology to create a more personal connection with members, increase engagement, and encourage them to show up for live events.
In this episode, you’ll learn:
- How voice broadcast technology can create a more personal connection with your members
- How short, informal voice messages can make members feel like you are personally reaching out to them
- How Janice uses voice broadcasts to remind members about upcoming classes and encourage them to attend live
- How spontaneous messages of inspiration can add a personal touch to your membership
- How voice broadcasts can help increase participation and engagement in your membership
As your membership grows, it can become harder to maintain the personal connection that made people want to join in the first place. But creating connections doesn’t always require complicated technology or more automation.
Sometimes, a simple voice message can make a member feel remembered, valued, and connected to you.
Additional Resources:
Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com
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