The Biggest Mistake Businesses Make When Tracking Metrics

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Tracking your membership metrics is important, but there’s a common mistake that can leave you spending too much time worrying about numbers that may not actually apply to your business.

In this highlight episode, Shana and her friend Melinda Cohen talk about retention rates and why there isn’t one magic number that every membership or program should be trying to reach.

In this episode, you’ll learn:

• Why you shouldn’t rely on industry benchmarks to decide whether your retention rate is “good”
• Why your audience, program structure, and members’ circumstances can all affect retention and completion rates
• How tracking your own numbers can help you understand what’s really happening in your membership
• What a growth ceiling is and how retention can affect your ability to grow
• The two ways you can break through a growth ceiling: bringing in more people or losing fewer members

Your retention rate doesn’t have to look like someone else’s. What matters is knowing your own numbers well enough to understand where you are, where you’re getting stuck, and what needs to change. 

You don’t have to fix everything at once. Focus on the biggest opportunity, make an improvement, and keep measuring.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

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Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated