Stop Trying to Automate Everything in Your Membership

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Automation can make an online business more efficient, but too much automation can also make members feel disconnected. In this episode, Shana talks about finding the right balance between efficiency and genuine human connection.

In this episode, you’ll learn:

• Why automation can sometimes come at the expense of human connection
• How to create meaningful personal touchpoints without doing them for every member
• Why connecting members with your team can strengthen their sense of belonging
• How personalized phone calls, voice messages, video messages, and handwritten notes can make an experience more memorable
• Why unscalable actions can have a bigger impact than automated interactions

Automation can help you save time, but it shouldn't replace the human connection that makes your members feel like they matter. As you build a more efficient business, look for opportunities to add personal and unexpected touchpoints along the way.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

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Learn how to work with Shana: https://www.shanalynn.com/

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated