SHOW / EPISODE

Bay Swag Talks Industry Trying to Divide Him & Cash Cobain, Going Independent, “Fisherrr” +More

43m | Sep 14, 2026

Bay opens up about becoming more serious about music after his father was incarcerated, making pain music, building momentum in New York, working with artists like Lil Durk, G Herbo and Rich The Kid, and repeatedly getting close to his breakthrough without completely getting over the hump.

Eventually, that momentum led to a deal with Interscope Records around 2018. But what Bay thought would take his career to another level instead became another setback when the A&R who believed in him left the company shortly after he signed.

Bay says budgets stopped moving, communication changed, and his ability to release music slowed down.

Years and multiple situations later, Bay finally became independent.

Then came the timing that changed everything:



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