35 | What is Your Creative Strategy?

49m | Jun 28, 2023

“You need a strategy.” We hear this mantra from all disciplines, but what does it mean? 

In this episode of The Craft, Carter and Colby work to define strategy and understand how strategic thinking manifests in creative pursuits. The discussion explores the difficulty of diagnosing the root problem and imposing proximate objectives. They conclude by noting how artistic taste is crucial in developing good strategy. 


0:00 Introduction to Rumelt's Good Strategy Bad Strategy

6:30 Strategy and values

10:45 Honest evaluation and the creative process

15:16 Contrasting strategy in business and creative pursuits  

22:38 What’s missing in creative practices

27:48 Imposed coordinated action 

29:45 Developing proximate objectives

35:04 Diagnosing the “true” problem

38:07 Artistic taste as a tool for diagnosis 


Richard Rumelt's Good Strategy Bad Strategy: The Difference and Why It Matters

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The Craft: Exploring the Creative Process