The role of social media in author branding and book promotion.

Season 2 | Episode 9
24m | Apr 25, 2023
  • Hi everyone, thank you for joining me today. I'm excited to talk to you about social media and how it can help authors build their personal brand, connect with readers, and promote their books.
  • In this presentation, we're going to explore the power of social media for authors, share tips for measuring and analyzing social media success, and discuss common mistakes to avoid when using social media to promote your work.

Part 1: The Power of Social Media for Authors

  • Social media can be a game-changer for authors. By building a strong presence on social media, you can attract a wider audience, engage with readers, and promote your books more effectively.
  • Some examples of successful author social media accounts and campaigns include J.K. Rowling's active Twitter presence, John Green's engaging YouTube videos, and Neil Gaiman's witty and informative blog.

Part 2: Measuring and Analyzing Your Social Media Success

  • It's important to measure and analyze your social media success so you can improve your strategy and reach your goals. There are various metrics you can track, such as engagement rate, follower growth, and click-through rate.
  • To make the most of social media analytics, it's important to understand what metrics are relevant to your goals and how to interpret them. Some authors who have successfully used social media analytics to improve their strategy include Joanna Penn and Tim Grahl.

Part 3: Avoiding Common Social Media Mistakes

  • When it comes to social media, there are some common mistakes that authors should avoid, such as neglecting social media, overpromoting their work, or using a unprofessional tone.
  • To create a strong, effective social media presence, it's important to engage with your followers, provide value, and maintain a professional image. Some authors who have successfully avoided common social media mistakes include Rainbow Rowell, Marissa Meyer, and Margaret Atwood.


  • Social media is a powerful tool for authors to build their personal brand, connect with readers, and promote their books.
  • By measuring and analyzing your social media success, avoiding common mistakes, and creating engaging and informative content, you can build a successful social media presence and reach a wider audience.
  • Thank you for joining me today and I hope you found this presentation informative and useful. If you have any questions or feedback, please don't hesitate to reach out. Let's continue the conversation and build a vibrant community of authors and readers on social media.

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Dove & Dragon Author Talk