Join us for a new episode of "Inside INCRMNTAL" featuring Aviv, our very own Senior Data Scientist. With nearly three years at INCRMNTAL, Aviv shares insights into our early days and teases exciting future developments for the company and our clients. Don't miss this behind-the-scenes journey!

Dive into the heart of HR excellence and career success on the latest episode of 'INSIDE INCRMNTAL.' Join your host, Johana Leeflang, as we sit down with Lihi, the one-woman HR powerhouse at INCRMNTAL. Lihi shares her inspiring professional journey and offers priceless insights on acing interviews. But that's not all – she unveils the secrets to landing a coveted job at INCRMNTAL. Whether you're a job seeker looking to up your game or curious about thriving at INCRMNTAL, this episode is your guide. Get ready to learn, grow, and succeed with 'INSIDE INCRMNTAL.

Welcome back to our mini-series, where we dive into the heart of our team, uncovering personal stories and the driving forces behind our success. I'm Johana Leeflang, your host and INCRMNTAL's Marketing Lead. This time I got to sit with Noa Hassidim our star Customer Success Manager as she shares her journey from the dark side of cyber security into the innovative space of incrementality measurement.

Introducing the "Inside INCRMNTAL" podcast series!

Join us as we dive into the heart of our team, uncovering personal stories and the driving forces behind our success. I'm Johana Leeflang, your host and INCRMNTAL's Marketing Lead. In our debut episode, I sit down with Khen Ishai, a remarkable Software Engineer who has been shaping innovation at INCRMNTAL for nearly two years. Tune in to hear his inspiring journey of growth and how he's crafting both products and his career with us. Stay tuned for more captivating insights into the magic that happens behind the scenes at INCRMNTAL!

Welcome to the final episode of our beloved series. We are closing this season with a bang- turning the tables and interviewing Maor, our own co-founder and CEO and diving into some intriguing hypothetical scenarios, discussing the potential future of technology and advertising. We explored topics like the rise of voice search, the impact of connected TV, the role of generative AI in advertising, and the changing landscape of privacy-conscious consumers.

We even took a trip down memory lane, reminiscing about technological advancements we anticipated years ago, like the futuristic flying skateboard from "Back to the Future II." While it hasn't become a reality yet, I did share my love for electric scooters, which is the closest thing to the floating skateboard dream.

Keep an eye on our social for more details on our next series....coming soon...

Exciting news - the second to last podcast episode it live here!

I recently had the honor of interviewing & being interviewed by Claire Rozain, and we delved into the world of entrepreneurship and the exhilarating journey of starting a company. Our conversation was refreshingly unscripted, allowing for candid insights and perspectives. I'm thrilled to share this special episode of "Exploring the Multiverse" with all of you!

Claire's passion for gaming and her commitment to making a positive impact are truly inspiring. Currently she is working at Carry1st, the leading publishing company in Africa. She's also actively involved in the Global Warming Games initiative, creating environmentally conscious games for a better world.

During our discussion, Claire shared her own entrepreneurial experiences and the obstacles she encountered along the way. We explored the importance of finding a problem you're passionate about solving and the fears that often hinder us from taking the leap into entrepreneurship. These sentiments deeply resonated with me, as I've faced similar challenges throughout my career.

One significant topic we touched upon was pitching to investors. Drawing from my own journey with INCRMNTAL, I emphasized the value of persistence and incremental progress. While mistakes were made, each interaction with investors helped refine our pitch and increased our chances of success, despite initial skepticism.

I invite you to tune in to this episode and join us in this captivating conversation. Find inspiration, gain valuable insights, and let's continue supporting each other on our entrepreneurial endeavours. Together, we can make a positive impact and shape the future!

In this episode, we had the pleasure of interviewing Bichoï Bastha, Chief Revenue and Business Officer at Dailymotion. We delved into the ever-changing landscape of the advertising industry. As fellow "old-timers," it was surprising that we hadn't crossed paths before, given the small world we operate in. Our discussion centered around our shared passion for problem-solving in this dynamic field.

Bichoï journey in the advertising world is fascinating. Starting as an infrastructure administrator, he discovered his passion for web monetization and joined Dailymotion over 14 years ago. He witnessed the transformative power of programmatic advertising and navigated its complexities by building a skilled team and proprietary infrastructure.

We also explored the challenges brought about by the cookie-less world and evolving privacy regulations. Bichoï highlighted the importance of staying agile and adaptable in an industry driven by change. As users' expectations for ad relevance increase, speed becomes paramount, with mere milliseconds to capture attention.

Overall, this conversation was a reminder of the ever-evolving nature of our industry and the need for continuous innovation.

Join us for Episode 20 of "Exploring the Multiverse," where we embark on an exciting journey filled with captivating conversations. This week, we are delighted welcome back a very special guest, Jordi de Los Pinos, the CEO and founder of Smadex, who happens to be a close friend of mine for over a decade.

In this episode, our focus centers around click-through rates, the notorious full-screen ads, and more. The mobile marketing industry is known for its intricate nature and ever-changing landscape, often leaving outsiders perplexed. However, through dialogues like these, we aim to shed light on the value and challenges inherent in this field. What adds an extra layer of excitement is our ability to escape the confines of reality and explore intriguing "What If" scenarios. We hope you enjoy this conversation!

Join us for an extraordinary episode that you won't want to miss. Today's instalment holds special significance for a variety of reasons. Firstly, it marks a momentous occasion as I had the opportunity to conduct an interview with an F16 pilot for the very first time. Up until now, most of my guests have followed different career paths, making this encounter even more exceptional. However, what truly sets this episode apart is that, after nearly 70 episodes, it was the first time I had the privilege of conducting a face-to-face interview.

Allow me to introduce my guest for today, Naftali Hazony, who serves as the Chief Marketing Officer at Game Story. Game Story is currently experiencing remarkable growth, consistently expanding its operations month after month through strategic employment of data expertise, captivating games, and a highly skilled workforce.

While Naftali may be considered a relative newcomer to the industry, his intriguing background ensures that he asks all the pertinent questions, delving into the intricacies that our industry often assumes as self-evident, even when they are not. This conversation stands out as one of the most captivating exchanges in this series, and I sincerely hope that you derive immense enjoyment from listening to it.

Welcome back to the series! Our special guest this week is Alex Bauer, Head of Product at Branch. In our conversation we went back in time and looks at the pros and cons of a "walled garden", take for example the ease of downloading an app without having to have antivirus software on your device...

Tune in to this episode to explore a universe where there is the end of the app store, the erosion of privacy, and we find out where Alex was on March 27th...

In this week's episode, we had the pleasure of interviewing Radostina Zhekova, Senior User Acquisition Manager atJamCity. Radostina and I go way back, having worked together in the past. I've had the opportunity to witness her career development as she transitioned to the UA side with Voodoo and now at Jam City.

We delved into some wild hypothetical scenarios during this episode. Picture this: the app stores suddenly decide to raise their fees to a staggering 50%. Or on the contrary, they lower those fees to an incredible 5%. We also addressed the elephant in the room – those sneaky, impossible-to-click X buttons on full-screen ads.

So, grab your headphones and get ready for an engaging conversation about the ever-evolving mobile app landscape. Let's dive in!

Exploring the Multiverse." I'm excited to share this exciting episode where we discuss wacky "what if" scenarios with a very special guest, Paul Bowen. As this is our16th episode, we thought it was quite fitting to have Paul as a guest as he and Maor (INCRMNTAL's CEO) go back almost 16 years. It's always fascinating to delve into hypothetical situations and explore the possibilities they present. In this episode we answer questions like: What if Apple starts allowing 3rd party app stores globally? What if streamers and influencers could claim attribution based on view through attribution?, and what would happen if 100% of people opt in to allow tracking ? Let's dive into the multiverse and see where our imaginations take us!

Join us for a fun episode as we dive deep into the world of advertising technology with the dynamic Tim Koschella, Founder and CEO at Kayzen. In this captivating interview, Tim shares his unparalleled passion and insights into the ever-evolving landscape of digital advertising. Brace yourself as we embark on a journey exploring mind-bending concepts like NET worth targeting, the groundbreaking merger of industry giants Appsflyer and IronSource, and the revolutionary Apple Ad Network, unraveling the enigma of monetizing third-party apps.

Tune in to this episode of "Exploring the Multiverse" and embark on a journey of imagination and speculation with Elad Stern. We'll unravel the possibilities and explore the future of app stores and advertising. We dive deep into a future where app stores have tighter regulation around intrusive ads and whats more give users the choice of audio vs. interstitial ads?

Listen to the full video to uncover a possible future where the whole advertising space gets flipped on it's head

Welcome back to our podcast! Today, we have a special guest with us, Matej Novak, co-founder and CEO of Assetario. During our conversation, we explored a question that many of us in the advertising industry have asked ourselves: What if the ATT never happened?

Matej took us down a "privacy rabbit hole" that is quite scary to imagine. Without ATT, user tracking would have continued unabated, and it could have created a dystopian future where our every move was monitored and tracked. Matej explained that if Apple hadn't taken steps to protect user privacy, this scenario might have become a reality.

During our discussion, Matej emphasized the importance of transparency and user consent in advertising. Tune in to listen to the full episode where we also look at a scenario where " What if device data would include a users' NET Worth ?

Welcome to this episode of our podcast, where we're diving into the exciting world of adtech and social media with John Koetsier. As a seasoned adtech expert and a Forbes contributor, John has a wealth of knowledge and experience to share with us.

In this episode, we'll be exploring the multiverse of Elon Musk buying yet another social media network. With Musk's track record of disrupting industries and his recent acquisition of Twitter, we can only imagine what social media platform he has his sights set on next.

So, which one do you think he would buy? Join us as we dive into this topic and hear John's insights on what this could mean for the adtech and social media landscape.

Welcome to this episode of the podcast, where we have a special guest, Ido Raz, the founder of Bigabid, a mobile DSP. In today's episode, we will be discussing Ido's views on Apple's decision to introduce the App Tracking Transparency (ATT) framework, and why he wishes that Apple would go back on that decision. We will also be exploring the possibilities of app stores reducing their app store fees from the current 30% to 10% and what this could mean for developers and the entire industry. Ido Raz has a wealth of experience in the tech industry, and we are excited to have him share his insights and thoughts with us. So, without further ado, let's dive into this fascinating discussion.

Welcome back to "Exploring the Multiverse", the podcast where we dive deep into fascinating topics with experts from various fields. Today, we're joined by Paul Kovalski, a seasoned marketing professional with over 8 years of experience in the industry.

In this episode, we'll be delving into the world of Net Worth targeting and the emergence of the newest social media channel- SnapTok, or TikSnap, or StikStok (whatever you want to call it!). Paul will be sharing his insights and expertise on these topics, giving us a glimpse into the wild and crazy world of marketing.

So sit back, relax, and join us on this journey as we explore the multiverse of marketing with Paul.

Welcome to our podcast, where we explore the fascinating world of marketing and gaming with expert Moshi Blum from Beach Bum. In this episode, we delve into the world of mobile advertising and discuss some of the most critical topics that are affecting the industry today. From the microscopic X button that we often see on mobile ads to iAD and Apple Search Ads, we'll explore the latest trends and insights with Moshi, who has years of experience in this field. We'll dive into this parallel universe to see what alternative realities could look like for the gaming and advertising space.

Note that the opinions shared by Moshi in this podcast are his own and may not represent any official position of Beach Bum as a company.

Welcome back to the podcast, where today we will be exploring an intriguing concept - the possibility of a parallel universe where AAA games adopt the freemium model that has proven to be so successful in the mobile gaming industry. Joining us to delve into this fascinating topic is Natalia Vasilyeva, an expert in the mobile and gaming industry and EVP Marketing & Strategy at Anzu.

We will be discussing what the adoption of the freemium model might look like for AAA games, including how it could change the gaming experience for players and how it might affect the industry as a whole. Natalia will be sharing her insights on what game developers and publishers might need to consider if they were to adopt this model, as well as the potential challenges and benefits of making such a significant shift in the industry.

Hope you enjoy the chat!