We are excited to welcome Matej back to the podcast. This week he joins us on for a very interesting episode where we explore the parallel universe of AI taking over creative production and maybe even your job. Matej is excited for a universe where AI could help make the creative process more efficient. As an advocate for AI tools, he is not worried about the potential risks but rather the opportunities they create.

Hope you enjoy listening and if you want to hear more from Matej - check out his podcast "2 and a half gamers"

Welcome back to our podcast where we explore some wild possibilities of the advertising multiverse. In this week's episode our guest Eric Seufert, joins us to explore an alternative reality where Apple goes back on their privacy policy regarding IDFA. In this parallel universe, what would the advertising industry look like? How would it impact consumers' privacy and digital experience? We also explore some alternate realities where Google reduces their App Store “fees” to 5% ? and Apple bans 3rd party SDKs?

Hope you enjoy!

Welcome to today's episode of the podcast! We have a very exciting topic to explore today with our special guest, Andy Carvell, Partner and Co-Founder of Phiture. Andy will be delving into the multiverse where chatGPT and other similar AI rapidly replace search, killing Paid Search and SEO.

This alternate universe poses some fascinating questions: What would happen if generative AI could create entirely personalized apps and games by the end of the year, including all creative assets? What would the future of technology and the internet look like in a world where such rapid advancements are made?

We'll be diving deep into this topic, exploring the potential benefits and pitfalls of such technological advancements. Andy will be sharing his insights and predictions on how this could impact our lives, and what it could mean for the future of the digital landscape.

So, tune in, grab your headphones, and get ready to journey into an alternate reality with Andy as we explore a dystopian sci-fi multiverse!

Welcome to today's episode of the podcast! Today, we have a very special guest, Pau Sicilia from Binance, who will be exploring some fascinating ideas around the multiverse. In this particular universe, Pau will be discussing how Google operates on a freemium model, and Apple changes their privacy laws and "allows tracking" on default.

As we dive deeper into this topic, we'll get to hear Pau's unique perspective and insights on how these changes might impact our lives, and what it could mean for the future of technology. So sit back, relax, and get ready to journey into an alternate universe with Pau!

Welcome back and enjoy our latest episode with our special guest. veteran UA manager Katherine Sadouskaya from Gamehouse. Together we embark on a parallel universe where Gen Z rejects advertising and explore what the "BeReal movement". Tune in to see what this future could hold for brands and advertisers...

We are excited to have Luis de la Cámara, VP Marketing at Rovio, join us to share insights and his vast experience with over 15 years in the gaming industry. In this episode, we continue the discussion on the parallel alternatives in the advertising and gaming space , this time looking at Gen Z and how they are influencing game design and advertising as well as a parallel universe of Free to Play console games!

Stay tuned to hear what this gamer at heart at has to say!

Join us for our first episode of our newest series, as we explore the ever-evolving landscape of advertising technology through the lens of the multiverse.

We are launching this series with the one and only Thomas Petit, and will be discussing alternative realities if Apple did things just a little different, from their advertiser "tax" to how they will react to alternative app stores launching. Our expert guest will provide insights on how to stay ahead in this rapidly changing field and what you can expect. Tune in for a very exciting episode!

After 26 episodes we couldn't be happier to end the show on a high. Maor, our CEO and host, takes a closer listen to past episodes and picks out some of his favorite moments.

We appreciate everyone who has shared their honest opinions with us. And to the new and returning listeners week after week. We look forward to the next series launching in January 2023! In the meantime, we leave you with our latest white-paper explaining the true benefits of cross-platform marketing across a variety of industries. As an added bonus, we have expert advice for some of the interviewees in the series!

Catch you on the road in 2023! ;)

Hadar Telem is the Director of Marketing Analytics @ Huuuge Games (that's 3 U's!)

Hadar comes with a ton of experience in marketing analytics and UA in general. She's worked at some of the creme de la creme of companies when it comes to performance marketing. Beyond the practical, she also took the time somehow (?) to get relevant academic knowledge in her double degree in Marketing and Information Technology.

It was mega-awesome talking with her.

Also - this is the last interview in this series. We're going to go on a hiatus and be back in a couple of months on the roads...

This week we are speaking to Pau Sicilia who is one of the few guests that has worn both the hat of a creative and analytical marketer. Surprisingly, he shared with us that while his background lies in graphic design, he takes his decisions based on hard data- no more how exciting the creative is! Pau also shares some solid advice for any newbies that might want to join the world of mobile marketing. While we have heard time and again how quickly our industry changes he claims that one should be proactive and curious to keep up-to-date with trustful resources. Thanks again for the shoutout Pau! If you would also like to receive our monthly newsletter just sign up via our website.

Douglas MacDonald from Tinuiti joins us this week. We had such a great time talking about data quality, Netflix ads, the metaverse, and James Bond (of course). No, but really this week's episode dives deep into all things marketing (measurement) and the key differences! Tune in to learn about how philosophy plays a big role in the study of measurement. Especially in those things you can not observe and how the whole landscape is evolving.

If you want to reach out to Doug, you can do so here

Mark Baartse (Outsourced CMO) joins us this week for a very animated discussion. As a seasoned marketing veteran, he has witnessed first-hand the changes across many industries. Lucky for us, he is not shy and shares with us his outlook on how he envisions the marketing landscape to continue changing. He presents his opinion on how antiquated the current measurement options are for the future of marketing and why.

We are honored to have Andy Carvell join us this week - a truly awesome mobile veteran. Andy's path to Phiture has been quite an exciting journey. With a love for tech since the age of 5, it's no surprise that he is now the partner and co-founder of a leading mobile growth consultancy in the epicenter of the Berlin Tech scene. You might not know this but the mobile growth stack framework was invented by him and his co-founder Moritz while they were both working at Soundcloud. Listen to hear what really inspires Andy and how he sees the industry headed.

This week we welcome Amit Monheit the CEO & Co-founder of Odeeo. Amit shares with us the importance of having the vision and passion for what you do. And how this mindset will guide you to find the right career path so that you can "love what you do". Amit got that passion when he discovered the world of online marketing and gaming. And this is the fuel to his entrepreneurial journey.

Are you curious to learn more about the past and future of tracking and measurement and why it's time to start an evolution? Check out the full whitepaper on advanced marketing measurement.

We are excited to have the legendary Thomas Petit this week for our special 20th episode! We have been lucky to have had some very inspiring professionals in this series but we are not sure if anyone of them is as famous as the "one & only Thomas"... at least for now :)

Natalie Cook joins us this week and shares her journey from switching her scrubs to data crunching and campaign optimization.

Since joining the gaming industry over 6 years ago she has not only become an expert UA manager but she is also an advocate for women in gaming & mobile. Natalie shares her advice for companies that want to be more inclusive. Be conscious of the language used to ensure that it is not biased towards a particular gender and rather is "gender-neutral".

She also shares the importance of having a culture of diversity and inclusion. It should start with education and open conversations to try and break the bias.

p.s. little bonus for our listeners: find out what surprisingly made our CEO, Maor cry *HINT* it's not the latest iOS release :)

We are happy to have Annica Nesty the Group Director of Integrated Intelligence at Tinuiti join us this week. In this episode, we got a much deeper understanding of the differences that lie in working for the "client-side" vs. the "agency side". And how data science plays an important role on both ends. As a data-driven individual, it comes as a surprise that Annica sees marketing as both an art and science. The art comes from the creative and innovative side that keeps brands competitive. But it's also very important to have the scientific side, to ensure that the efforts are effective in measurement, validation, and testing. She also shares the importance of being artistic in the way that science is applied as we don't live in a predictable "perfect world". Curious to hear how other professionals have answered the question of whether marketing is a science or an art.

Curious to hear how other professionals have answered the question of whether marketing is a science or an art. Check out the round-up here.

Justin Campbell is the founder of Shopala, an eCommerce start-up offering shoppable ads and express checkout. Justin started his own entrepreneurial journey after seeing the mobile space change dramatically.

Find out why, without hesitation, Justin shares why he truly believes that marketing is an art and how above all the creative wins.

Check out our Brand vs. Performance roundtable, where we took a closer look at what differences there are and what are the similarities that connect them.

This week we are speaking with Robert Jurewicz from the Swedish eCommerce company Plick. Robert got his first interest in marketing from a psychological perspective. And then once he learned the complexities of consumer behavior and measurement, he couldn't get enough. Robert shares his personal experience in learning new marketing channels as a user. Moreover, how getting your hands dirty is invaluable when it comes to understanding the trends in digital marketing.

If you know want to learn more about how Plick leverages INCRMNTAL to gather insights into their influencer marketing campaigns (and other activities that were previously difficult to measure) - Check out the full case study here.

We are happy to have Felix Huang join us this week from Hopper. A seasoned UA manager with vast experience across several industries, from retail, and health to gaming. Now Felix shares his perspective on how similar and different the travel industry is from the other sectors.

If you would like to learn more about how incrementality can be measured across multiple industries check out this article where we ran macro-level case studies to see how different companies using INCRMTNAL have been able to:

1. Increase the value from advertising activities

2. Eliminate redundant ad spend and

3. Measuring the impossible (or at least the offline)

The travel industry faces plenty of challenges when it comes to seasonality but in the last two years, it has also had to deal with the struggles of the pandemic. As well as the introduction of ATT- so how did they overcome this?

Listen to this week's episode to get a deep insight into the power of diversifying your product to meet the user's needs as well as the power of the creative!

If you want to follow or reach out to Felix, you can find him on LinkedIn