SHOW / EPISODE

Ep. 174 How REKT Turned Crypto Culture Into a Consumer Brand

27m | May 12, 2026

This week we sit down with Ovie Faruq, co-founder of REKT, to break down how REKT evolved from a crypto-native media brand into one of the strongest consumer brands in the space.

We dive into the strategy behind building culture in crypto, why attention is becoming one of the most valuable assets in the industry, and how REKT is turning community into real-world products and experiences through its growing CPG business.


Social Media: 

Youtube: https://www.youtube.com/@TheCryptoMavericks 

Twitter: https://twitter.com/TheCryptoMavs 

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TikTok: https://www.tiktok.com/@TheCryptoMavericks 


Guest Links:

https://x.com/osf_rekt 

https://x.com/rektdrinks 


 

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Podcast Music:

Vinyl Moonlight by Pop Villains

License #4470913

Licensed from PremiumBeat.com

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