Joy Fan, Re/tell: "From Excess to Access"

Joy Fan, Founder & CEO of Re/tell, shared the story behind her title with us on February 7, 2024.

Joy Fan is a 2x founder, operator, and urbanist - democratizing access to affordable real estate.

Previously, Joy popularized the pop-up retail industry as a founding member of Storefront - the largest marketplace for short-term retail with over 150,000 brands (acquired in 2016).

Joy is known for building consumer enablement technology, and created the "retail-as-a-service" model adopted by thousands of DTC brands, REITS, mall operators, developers, and landlords; is an active committee advisor for Women in Proptech and a part of Mayor Eric Adam's NYC Small Business Advisory Commission.

Today, with the height of the pandemic leaving cities vacant; small businesses crushed with displacements, and online brands competing for expensive digital ad space (moving 20% of marketing spend to physical retail) – the $17 Trillion Real Estate industry is due for further disruption.

Joy and her team built a B2B marketplace + booking platform that lands online/DTC brands into shared retail by instantly matching them with their end consumer (a $120 Billion dollar annual opportunity).

Re/tell has oversubscribed brand partners, a growing waitlist, e-commerce marketplace partners (Verishop, Marmalade, Pattern Brands, Sharma Brands, We Are Women Owned, Ladies Who Launch, New York Naturally), enterprise space partners (Jamestown, Brookfield, Westfield), BID (Business Improvement District) demand from 3 major cities, and an official partnership with New York Mayor Eric Adams and NYC/EDC to drive economic growth and innovation.

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