- This Podcast Episode Was Created Especially For You
The pitfalls of overly personalized product recommendations. TikTok’s deep wallets are funding a fight for the future of commerce. Do marketers win when “doom scrolling” turns to “doom spending.” And a new patent filing reveals a possible upcoming ad product: The working scratch-and-sniff.
And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium, Andrew Foxwell is here with a look at how Black Friday sales were, the damage you’re doing by extending those sales, new options for Reels ads, and more.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
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* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
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Privacy & Opt-Out: https://redcircle.com/privacy12m | Dec 1, 2023 - He Came In Like a Wrecking Ball
Will there be any X advertisers left after Elon Musk’s unhinged tirade yesterday? Today might be your last day to save that grey account your brand has. Threads now lets you find and jump in on discussions about your products. And the head of Google Ads is gone.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy9m | Nov 30, 2023 - I've Got Ads in Low Places
Ad revenue is climbing, and 2023 might turn out to be a banner year for the industry after all. YouTube brings Shorts ads to more brands. LinkedIn has updated marketing tools for B2B advertisers. And why are government ads appearing on porn sites? Apparently, someone forgot to uncheck the Opt-Out checkbox.
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✅ Story links in show notes
✅ “Skip to story” audio chapters
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UPGRADE YOUR SKILLS
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy7m | Nov 29, 2023 - Please Extinguish Your Ad Blockers at This Time and Return To Your Seat
Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.
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✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ Story links in show notes
✅ “Skip to story” audio chapters
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UPGRADE YOUR SKILLS
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy11m | Nov 24, 2023 - Redefining the Marketing Industry's Most Important Metric
Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.
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Get these exclusive benefits when you upgrade:
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✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ Story links in show notes
✅ “Skip to story” audio chapters
✅ Member-exclusive Slack channel
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UPGRADE YOUR SKILLS
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy17m | Nov 22, 2023 - This Episode is 7.38% More Awesome Than Yesterday's
Science has discovered the discounting mistake you’re making that’s costing you sales. Meta reveals how to get more engagement on Threads. What consumers really want in product delivery. Facebook is killing off its OG source of interests data.
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Get these exclusive benefits when you upgrade:
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✅ “Skip to story” audio chapters
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UPGRADE YOUR SKILLS
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy10m | Nov 21, 2023 - Why X's Decision Today Might Be the End of the Platform
X gives up on brand safety auditing as some of its most important advertisers bail out. TikTok adds a new metric as marketers spend more there. The one product they said would never be sold on Amazon will be sold there next year. And sometimes the little things mean the most: A tiny but very helpful change is coming to Google’s Performance Max campaigns.
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Get these exclusive benefits when you upgrade:
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✅ “Skip to story” audio chapters
✅ Member-exclusive Slack channel
✅ Member-only Monthly livestreams with Tod
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✅...and a lot more!
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UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
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Some links in these show notes may provide affiliate revenue to us.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy8m | Nov 20, 2023 - Meta's Poison Pill Will Block Your Ability to Run Ads
Careful what box you tick — Meta’s new subscription will cancel your ability to run ads. Also: TikTok’s youth numbers tick downward. Google’s new “if you can dream it, we probably sell it” system. Threads is about to reinvent the hashtag — how will that affect your brand’s campaigns?
And on the ad-free Premium Podcast, all the tiny details you need to understand these new Amazon ads within Meta apps, and the details on Meta’s new Cost Per Results Goal objective.
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Get these exclusive benefits when you upgrade:
✅ Listen ad-free
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✅ Back catalog of 20+ marketing science interviews
✅ Story links in show notes
✅ “Skip to story” audio chapters
✅ Member-exclusive Slack channel
✅ Member-only Monthly livestreams with Tod
✅ Discounts on marketing tools
✅...and a lot more!
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UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
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• Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
·
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy10m | Nov 17, 2023 - Amazon Turns to Social Apps to Battle Popular Competitors
Meta and Snapchat decide it’s better to make friends with the giant than poke it. TikTok ads are out of control, results are varied, so why are brands still bullish on the platform? A big YouTube reporting glitch is frustrating media buyers. And LinkedIn is not only killing off a content format, it’s deleting anything you posted using that format!
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Get these exclusive benefits when you upgrade:
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✅ Back catalog of 20+ marketing science interviews
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✅ “Skip to story” audio chapters
✅ Member-exclusive Slack channel
✅ Member-only Monthly livestreams with Tod
✅ Discounts on marketing tools
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• Inside Google Ads with Jyll Saskin Gales
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Some links in these show notes may provide affiliate revenue to us.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy6m | Nov 14, 2023 - Special: How Much Damage Can a Single Negative Product Review Have?
You have lots of great reviews, but is that single one-star review someone left actually hurting your sales? It is indeed — and by a lot more than you might think.
In this special stat holiday episode, Tod interviews Dr. Marton Varga, co-author of the paper published recently in the Journal of Marketing Research called “The Impact of Negative Reviews on Online Search and Purchase Decisions”
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Get these exclusive benefits when you upgrade:
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✅ Back catalog of 20+ marketing science interviews
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✅ “Skip to story” audio chapters
✅ Member-exclusive Slack channel
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy11m | Nov 13, 2023 - When CPG DTC Ad CPCs Kill ROAS
New lead-gen ads coming to Meta’s platform, new ways to get control-freak anxiety on YouTube’s, and the B2B campaign that only hurts because it’s true.
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Securing your traffic has become Essential
Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.
·
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Meta Ad platform updates with Andrew Foxwell
✅ Google Ad platform updates with Jyll Saskin Gales
✅ Back catalog of 20+ marketing science interviews
✅ Story links in show notes
✅ “Skip to story” audio chapters
✅ Member-exclusive Slack channel
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UPGRADE YOUR SKILLS
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Some links in these show notes may provide affiliate revenue to us.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy10m | Nov 9, 2023 - Meta's New Ad Policy: Trust, But Don't Verify
More placements coming to Meta’s ads manager — but how will consumers feel about ads in the one place they’re been off-limits? Also: TikTok’s API updates, new Instagram engagement options…
And on the ad-free Premium Podcast: Google Ad custom segments are disappearing, where CPCs and conversion rates are going into Black Friday, and Google Chrome is about to expose your dirty pricing secrets.
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Securing your traffic has become Essential
Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.
·
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Meta Ad platform updates with Andrew Foxwell
✅ Google Ad platform updates with Jyll Saskin Gales
✅ Back catalog of 20+ marketing science interviews
✅ Story links in show notes
✅ “Skip to story” audio chapters
✅ Member-exclusive Slack channel
✅ Member-only Monthly livestreams with Tod
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✅...and a lot more!
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UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
·
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy9m | Nov 8, 2023 - Quick! Only 3 More Podcast Episode Plays Available!
Scarcity Sidelined: The marketing tactic we’ve used for generations is hurting your revenue. Also: Instagram takes a very big crown from Google. Microsoft plays catch-up with its new bid strategies. And TikTok is shutting down one of its most maligned programs.
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Securing your traffic has become Essential
Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.
·
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Meta Ad platform updates with Andrew Foxwell
✅ Google Ad platform updates with Jyll Saskin Gales
✅ Back catalog of 20+ marketing science interviews
✅ Story links in show notes
✅ “Skip to story” audio chapters
✅ Member-exclusive Slack channel
✅ Member-only Monthly livestreams with Tod
✅ Discounts on marketing tools
✅...and a lot more!
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⭐ Review the podcast
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UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
·
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy9m | Nov 7, 2023 - Go Home, YouTube AI, You're Drunk.
Google’s latest algorithm update is particularly volatile… New numbers might fortell the death of free returns. Elon Musk might be scalping your brand’s Twitter handle for $50,000. And this episode marks a very special milestone.
.
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Securing your traffic has become Essential
Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.
·
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Meta Ad platform updates with Andrew Foxwell
✅ Google Ad platform updates with Jyll Saskin Gales
✅ Back catalog of 20+ marketing science interviews
✅ Story links in show notes
✅ “Skip to story” audio chapters
✅ Member-exclusive Slack channel
✅ Member-only Monthly livestreams with Tod
✅ Discounts on marketing tools
✅...and a lot more!
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ABOUT THIS PODCAST
🆘 Need help with your social media? Check us out: engageQ digital
⭐ Review the podcast
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GET MORE FROM US
🎙️ Our other podcast "Behind the Ad"
📰 Our “The Top Story” LinkedIn newsletter
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UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
·
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
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Privacy & Opt-Out: https://redcircle.com/privacy8m | Nov 6, 2023 - Combatting Click Fraud with CHEQ Essentials— Weekend Edition
More than 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse.
In this weekend edition episode, Tod speaks with Lucas Rabinowitz from CHEQ Essentials about their world-class click fraud protection platform.
Securing your traffic has become Essential
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.
This episode is a paid partnership.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy15m | Nov 4, 2023 - My CEO Made Me Use Fake Burner Accounts
Confessions from a social media manager — the dirty tactics one brand used to troll critics. TikTok users spent a quarter of a billion dollars on the platform last quarter. So why can’t the company make live commerce work? A significant change to a Google Ad program moving to impression-based payments.
And on the ad-free Premium Podcast (which you can learn more about by tapping GO PREMIUM, below): How much should media buyers panic about Meta’s plans to go ad-free… which CAPI gateway platform you should be using… and why the Learning Phase is becoming less a reaction to your campaign changes, and more a state of mind.
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🆘 Need help with your social media? Check us out: engageQ digital
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Securing your traffic has become Essential
Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.
·
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Meta Ad platform updates with Andrew Foxwell
✅ Google Ad platform updates with Jyll Saskin Gales
✅ Back catalog of 20+ marketing science interviews
✅ Story links in show notes
✅ “Skip to story” audio chapters
✅ Member-exclusive Slack channel
✅ Member-only Monthly livestreams with Tod
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✅...and a lot more!
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ABOUT THIS PODCAST
🆘 Need help with your social media? Check us out: engageQ digital
⭐ Review the podcast
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GET MORE FROM US
🎙️ Our other podcast "Behind the Ad"
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UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
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Some links in these show notes may provide affiliate revenue to us.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy7m | Nov 3, 2023 - That Time I Made a Barista Cry and Learned About Communication
A/B testing comes to Reels… A new API will let you post Stories easier… LinkedIn’s new AI is a little underwhelming… HubSpot buys a major B2B data player… and social media use is steady — well, except for one site.
.
📰 Get our free daily newsletter
🆘 Need help with your social media? Check us out: engageQ digital
🌍 Follow us on social media or contact us
.
Securing your traffic has become Essential
Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.
·
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Meta Ad platform updates with Andrew Foxwell
✅ Google Ad platform updates with Jyll Saskin Gales
✅ Back catalog of 20+ marketing science interviews
✅ Story links in show notes
✅ “Skip to story” audio chapters
✅ Member-exclusive Slack channel
✅ Member-only Monthly livestreams with Tod
✅ Discounts on marketing tools
✅...and a lot more!
Check it out: todayindigital.com/premium
·
ABOUT THIS PODCAST
🆘 Need help with your social media? Check us out: engageQ digital
⭐ Review the podcast
.
ADVERTISING
·
GET MORE FROM US
🎙️ Our other podcast "Behind the Ad"
📰 Our “The Top Story” LinkedIn newsletter
🆘 Need help with your social media? Check us out: engageQ digital
·
UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
·
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy6m | Nov 2, 2023 - The Unfortunate Childhood Adventures of Programmatic Ads
Lessons Learned: Keeping tabs on your low-quality ad campaigns is more important than ever. Your own AI chatbot coming soon, if you care, which you probably shouldn’t. TikTok has tips for the upcoming Q5 quarter. And the agency trend which is killing off centuries of brand goodwill.
.
📰 Get our free daily newsletter
🆘 Need help with your social media? Check us out: engageQ digital
🌍 Follow us on social media or contact us
.
Securing your traffic has become Essential
Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.
·
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Meta Ad platform updates with Andrew Foxwell
✅ Google Ad platform updates with Jyll Saskin Gales
✅ Back catalog of 20+ marketing science interviews
✅ Story links in show notes
✅ “Skip to story” audio chapters
✅ Member-exclusive Slack channel
✅ Member-only Monthly livestreams with Tod
✅ Discounts on marketing tools
✅...and a lot more!
Check it out: todayindigital.com/premium
·
ABOUT THIS PODCAST
🆘 Need help with your social media? Check us out: engageQ digital
⭐ Review the podcast
.
ADVERTISING
·
GET MORE FROM US
🎙️ Our other podcast "Behind the Ad"
📰 Our “The Top Story” LinkedIn newsletter
🆘 Need help with your social media? Check us out: engageQ digital
·
UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
·
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy7m | Nov 1, 2023 - Marketing Podcasts Near Me
It’s the Google hack taking over restaurants and local business — but does the “Near Me” name trick actually work? Also: Instagram product tagging gets third-party support. Being too detailed in your product descriptions might be hurting your sales. And LinkedIn finally comes clean on just how many real users they have.
.
📰 Get our free daily newsletter
🆘 Need help with your social media? Check us out: engageQ digital
🌍 Follow us on social media or contact us
.
Securing your traffic has become Essential
Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.
·
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Meta Ad platform updates with Andrew Foxwell
✅ Google Ad platform updates with Jyll Saskin Gales
✅ Back catalog of 20+ marketing science interviews
✅ Story links in show notes
✅ “Skip to story” audio chapters
✅ Member-exclusive Slack channel
✅ Member-only Monthly livestreams with Tod
✅ Discounts on marketing tools
✅...and a lot more!
Check it out: todayindigital.com/premium
·
ABOUT THIS PODCAST
🆘 Need help with your social media? Check us out: engageQ digital
⭐ Review the podcast
.
ADVERTISING
·
GET MORE FROM US
🎙️ Our other podcast "Behind the Ad"
📰 Our “The Top Story” LinkedIn newsletter
🆘 Need help with your social media? Check us out: engageQ digital
·
UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
·
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy9m | Oct 31, 2023 - Why Consumers Aren't Using Your Referral Program
The ad-free Facebook has arrived. But it’ll cost you plenty. Plus: The one change you should make to your referral program. What consumers say about your midroll ads. And the Threads feature marketers all want is on its way.
.
📰 Get our free daily newsletter
🆘 Need help with your social media? Check us out: engageQ digital
🌍 Follow us on social media or contact us
.
Securing your traffic has become Essential
Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.
Click here to enjoy an extended trial AND a 10% discount exclusively for our listeners.
.
STORY LINKS (premium exclusive)
Google Again Says Schema Does Not Make Your Site Rank Better
Meta to offer ad-free subscription in Europe in bid to keep tracking other users | TechCrunch
91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads
Ad duopoly looks over its shoulder as Amazon ad revenues jump 26%
Threads Is Developing an API, Though Remains Wary of News Content Influence
Expanding Meta Verified to Businesses in Canada | Meta
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ADVERTISING
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GET MORE FROM US
✉️ Contact Us: Email or Send Voicemail
🎙️ Our other podcast "Behind the Ad"
📰 Our “The Top Story” LinkedIn newsletter
⭐ Review the podcast
·
UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
·
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy9m | Oct 30, 2023
