Life is Hard, Eat a Cookie with Anouck Gotlib (Belgian Boys)

Season 1 | Episode 19
36m | Feb 15, 2023

In today’s episode GutCheck CEO Rob Wengel sits down with Anouk Gotlib, the CEO of Belgian boys to discuss how she went from a career in fashion design to CEO of a tasty treat and breakfast company, how one plane ride changed her life, and how truly understanding how your audience feels about your product can help change your trajectory. 

Anouck’s Bio 

Anouck Gotlib, CEO of Belgian Boys, is on a mission to turn up the happy - one sweet treat and delicious breakfast at a time. Launched in 2015, Belgian Boys is in the business of fun, offering their delicious products in 5000 stores and online. She leads a passionate team dedicated to growing more than just a revenue-driven business - creating joy for customers and spreading sweetness in people's lives. 

Anouck was born in Antwerp, Belgium and studied fashion design before working at fashion houses including Zac Posen and Natan. Anouck spent long nights and weekends working with her husband Greg to launch the brand before stepping away from fashion and into entrepreneurship full time. In 2019 she became the company’s CEO. 

Anouck was named an EY Woman in 2021 and Belgian Boys has made the INC 5000 Fastest Growing Companies list in both 2020 and 2021. Anouck and Greg live in Brooklyn, NY with their two sons who start each day with Belgian Boys mini pancakes. 

To learn more about what it means to be gutsy, check out the Gutsiest Brands webpage.    

Check out Anouck’s recommended song, and songs picked by our previous guests, by visiting the Spotify – Gutsiest Brands Podcast Playlist. Be sure to like, follow and share! 

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Gutsiest Brands