Authenticity Always Wins with Grace Jeon (JUST Goods, Inc)

Season 1 | Episode 21
56m | Mar 30, 2023

In today’s episode GutCheck’s CEO Rob Wengel sits down with Grace Jeon the founding CEO of JUST Goods, Inc, Jaden Smith’s eco-friendly company, former SVP of FIJI Water, current Head of New Ventures at KeepCool, a company dedicated to protecting the environment through reusable shopping bags, and an advisor for SRVE and Sweetwater Energy.   

Listen in while Grace walks us through her journey of taking amazing ideas and bringing them to life during her experience navigating the waters of two major ventures: Just Water and Fiji Water. She proves that success doesn’t just come from a unique product idea, it takes hard work and a little of scrappiness for it to reach its full potential. We also get to learn more about her passion for working with sustainable products and her secret hobby, spoiler alert it has to do with URLs. Oh, and what is the sexy side of marketing? – tune in and Grace will tell you. 

Audio Player Image
Gutsiest Brands