Light Bulb Moment with Irena Todd (Fresh Monster)

Season 1 | Episode 10
35m | Aug 31, 2022

Jess Gaedeke, CRO of GutCheck, a former Leader at Nielsen, speaks with Irena Todd, the CO-CEO and CO-Founder of Fresh Monster. Fresh Monster was born out of the belief that there shouldn’t be tradeoffs when it comes to keeping kids clean. Their natural plant-based products are designed and formulated for kids. 

In today’s episode, Jess and Irena dig into to exactly what it takes to build a brand, and spoiler, it takes a village, from women supporting women, to a work environment that empowers parents and promotes a work life balance that isn’t just balanced, but blended. 

Irena’s Bio 

Irena Todd is CO-CEO & CO-Founder of Fresh Monster, a fast-growing personal care brand with a mission to get kids clean without toxins, tears or breaking the bank. Fresh Monster was selected for the Telluride Venture Accelerator, Burt’s Bees Launchpad, was featured in CNBC, Fast Company and The Wall Street Journal among others, and most importantly is universally loved by kids and parents.  

Before diving into the entrepreneurship waters, she managed some of the world’s largest personal care brands such as Axe Hair, TRESemmé and Degree. She also spent several years in strategy consulting at Deloitte advising brands in the tech, food and personal care space.  

Irena has an MBA from the University of Michigan, and a BS in Business from University of California at Berkeley. She is a symphony junky, surfing enthusiast and avid reader. 

To learn more about what it means to be gutsy, check out the Gutsiest Brands webpage.   

Check out Irena’s recommended song, and songs picked by our previous guests, by visiting the Spotify – Gutsiest Brands Podcast Playlist. Be sure to like, follow and share! 

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