When Signs Become Signals with Frédéric-Charles Petit39m | Jan 12, 2023
In today’s episode GutCheck’s CEO Rob Wengel and Toluna’s CEO Frédéric -Charles Petit discuss the history of Toluna, how Frédéric tackles innovation, and how he tells the difference between a sign and a signal.
Frédéric’s mission is to revolutionize the way brands and consumers engage with one another, with the ultimate objective of transforming the market research industry into a real-time, mass market, and social experience. Today, Toluna helps companies anywhere in the world make clearer business decisions by bringing brands and people together through its end-to-end research platform, Toluna Start, and the world’s largest social voting community, Toluna.com.
To learn more about what it means to be gutsy, check out the Gutsiest Brands webpage.
Check out Frédéric’s recommended song, and songs picked by our previous guests, by visiting the Spotify – Gutsiest Brands Podcast Playlist. Be sure to like, follow and share!