Unicorn Brand with Tracey Halama (Vital Proteins)

Season 1 | Episode 14
1h 0m | Nov 16, 2022

In today’s episode, Gutcheck’s CRO Jess Gaedeke speaks with Tracey Warner Halama, the CEO of Vital Proteins. Listen in as they discuss building a brand using digital tactics, how leveraging personal experience can help you keep a consumer perspective, how being in the right place at the right time helped Vital Proteins create a brand-new category and why having strong female leadership is important. 

Tracey’s Bio: 

Tracey Warner Halama currently serves as the CEO of Vital Proteins, overseeing the day-to-day business operations, and growth strategy of a high growth billion-dollar brand, a wholly owned subsidiary of Nestle Health Science who is proud to count Jennifer Aniston as their Chief Creative Officer.  

Tracey has been with Vital Proteins since the inception of the company in 2014 first serving as a board member, then as Senior Vice President of Sales, Chief Revenue Officer, President and now CEO of the trendy Wellness brand that grew over 100% year on year in 2021. Prior to Vital Proteins, she spent 20 years in management in the technology industry working for Fortune 100’s like IBM, Dell, as well as several Silicon Valley startups. 

Tracey graduated with a BA in Economics from the University of Michigan and did post graduate work at Michigan Ross, University of Chicago Booth School of Business and recently completed Accelerated CEO Program at University of California Berkeley Haas School of Business. She is a founding member of Chief, the women’s empowerment and networking organization, is an active speaker on both leadership and consumer products topics and serves on multiple boards, including wellness/beauty brands and a Chicago based nonprofit organization.   

In her free time, Tracey enjoys hiking, gardening, spending time with her two teenage daughters (the oldest is a Sophomore at the University of Michigan) and their Mini Goldendoodle and Vital Proteins Chief Puppy Officer, Ollie. 

To learn more about what it means to be gutsy, check out the Gutsiest Brands webpage.   

Check out Tracey’s song selection, and songs picked by our previous guests, by visiting Spotify – Gutsiest Brands Podcast Playlist.   

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Gutsiest Brands