Creating a Brand That Stands the Test of Time with Renee Silverman
Season 1 | Episode 5
42m | Jun 16, 2021In today’s episode, Michaela is joined by Irv’s Luggage business owner, Renee Silverman. Renee shares her beautiful story of the progression from working at her family’s business to voyaging the world of e-marketing, the internet, and social media, to eventually taking it on as her own business in partnership with her husband, Pete. Irv’s luggage is more than a brick-and-mortar store selling luggage, it has become a brand built to honor their love for travel, a pinnacle point in their local community, and proof that when you follow your gut and believe in your vision anything is possible.
In this episode of Per My Last Email:
- Hear Renee Silverman’s story of employee to business owner
- Learn how to create a brand that stands the test of time
- Why following your gut + trusting your vision is the ultimate foundation for success
- The importance of human interaction and relationship building in business
Connect with Michaela
- Instagram: @mghomechicago
- Website: mghomechicago.com
Connect with Renee Silverman:
- Instagram: @irvsluggage
- Website: https://www.irvsluggage.com/
This show is produced by Soulfire Productions

Per My Last Email
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