SHOW / EPISODE

From Food Tours to Community Support: A COVID Pivot - Angela Shen Pt1

12m | Mar 26, 2026

A fifteen-year business shut down overnight. Tourism halted. Restaurants closed. What do you do?

For Angela Shen, founder of Savor Seattle food tours, the answer came quickly: "Instead of taking people to the restaurants, why don't we bring the food directly to the people?"

In this episode of Good Life Stories, Angela shares how COVID forced an immediate pivot from her beloved Pike Place Market food tours to something entirely new—curated local food boxes that anchored in the vendors she'd worked with for years. The twist? Every box sold meant a minimum $5 donation to relevant local nonprofits.

In nine months of this dramatic shift, Angela's team donated over $100,000 to local and national organizations while keeping small businesses alive and her team employed. Each themed box—from entirely Black-owned businesses to Latino community highlights—became a weekly mystery that gave families something to look forward to during hopeless times.

Angela, a Wharton graduate and former PepsiCo brand manager, brought her experience in culinary storytelling to bear in a completely unexpected way. The boxes didn't just feed people; they connected them to communities they'd never explored, introduced them to businesses they wanted to support again, and gave them hope when everything felt uncertain.

She also shares her philosophy on customer service in the digital age: treating people better than you'd expect to be treated yourself builds trust and human connection that technology can't replace.

Angela Shen is a Seattle entrepreneur best known for creating Forage Seattle and running Savor Seattle food tours in Pike Place Market. Her love of culinary storytelling began during her career in brand management at PepsiCo. A Wharton graduate, she has been celebrated as a PSBJ 40 Under 40, Women of Color Award recipient, and Nellie Cashman Business Owner of the Year finalist. She channels her expertise into helping people experience nature, food, and connection.

Website: www.forageseattle.com

Instagram: @forageseattle

Email: Angela@forageseattle.com

For more episode info and additional inspiring stories, visit https://www.goodlifestories.com/.

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