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Karen Lam on Using VoC to Align Product, Finance, and Support | Experience Matters Podcast: Episode 08

33m | Jul 9, 2025

What happens when customer support starts shaping company strategy?

Karen Lam, Director of Customer Support at Top Hat, made that shift. She took a routine feedback system and turned it into a movement, one that aligned product, engineering, and finance around the customer’s voice.

In this episode of Experience Matters, Karen reveals:

  • How she designed bi-weekly VoC rituals that made feedback actionable
  • The Slack-based feedback loop that made team collaboration second nature
  • Why Kaizen-style iteration beats big one-time overhauls
  • How she distilled 500+ articles into a high-impact, zero-fluff help center


This episode is a playbook for any leader who wants to make customer feedback part of how the entire company thinks and operates.

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