SHOW / EPISODE

Why Entrepreneurs Confuse Business Relationships With Friendships

47m | Nov 12, 2026

Are the people you do business with really your friends, or are they just business associates?

In this episode of David & Donni, David Shands and Donni Wiggins have an honest conversation about friendship, loyalty, and the blurred lines between personal and business relationships.

Donni shares a personal experience that made her question what friendship really means, while David reflects on past relationships and a mistake that may have cost him some close friends.

As entrepreneurs, we build relationships, network, and do business with people every day. But how do you know who's genuinely your friend and who's simply connected to you through business?

They discuss the importance of setting boundaries, managing expectations, recognizing real loyalty, and understanding the difference between being friendly and being friends.

Join the conversation:Ā Can you truly separate business from friendship? Let us know in the comments!

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