SHOW / EPISODE

Ep 173 | Summer is Off to an Extreme Start | British Recall Insect-Tainted Organic Infusion | Northwest Tea Festival will Host its 14th Edition in September

33m | Jun 21, 2024

HEADLINES – Summer is Off to an Extreme Start | British Authorities Recall Insect-Tainted Organic Infusion | Northwest Tea Festival will Host its 14th Edition in September

INDIA TEA NEWS – BBTC's Singampatti Group Ceases Operations at Oothu, Manjolai, Manimuttar Estates | ABLTMA Launches Mobile Testing Lab | New Tea Disease Discovered in Assam

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GUESTS – Sherman Ho, Chief Science and Technology Officer, Ellis Chua, Chief Commercial Officer, and Hoe Phong Tham, Head of Corporate at Profile Print, with tea buyer Ravi Pillai, Director of Quality and Development at DAVIDsTea in Montreal.

SPOTLIGHT | Assessing Tea Digitally

ProfilePrint Founder Alan Lai is a pioneer in digital food identity as a service (IDassS), which uses AI-driven portable analyzers to gather complex molecular data from ingredient samples. The result is a digital fingerprint that establishes the identity and predicts the quality of rice, grains, seeds (including coffee and cocoa), tea leaves, spices, and oils.

Alan explains that the objective is not to replace tasters who manually evaluate hundreds of cups daily, combining art and skill beyond the existing technology. The hyperspectral analysis is comparable to an off-site lab, but buyers and sellers benefit most from combining an organoleptic assessment to create a model of what they want. Sellers create a model of what they offer in a digital marketplace where matches are made in milliseconds.

The analyzers also reduce repetitive and mundane tasks like screening out undesirable samples before the meticulous preparation required for cupping. “Our clients view ProfilePrint as an apprentice who is ready to learn and helps complete tasks the same way we would have done them ourselves, freeing us up to focus on the more complex tasks,” he said. “Industry professionals don't enjoy mundane and repetitive jobs, but they still prefer to personally complete them as much as practically possible because it's difficult to rely on others when they are ultimately still held responsible.” Trusting and training an apprentice takes years without the certainty that it will always succeed,” writes Lai.



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