SHOW / EPISODE

Ep 30. | The Future of PR in an AI World: Trust, Visibility, and Third-Party Credibility with Brielle Cotterman

41m | Feb 24, 2026

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In this episode, Tracy sits down with Brielle Cotterman, founder and CEO of the Influential Leader Agency, to break down what’s really changing in PR, visibility, and personal branding in the age of AI.

Together, Tracy and Brielle explore the massive PR shift already underway, why “being louder” no longer works, and how leaders can position themselves as trusted authorities without burning out or diluting their message. They also dive deep into the art of storytelling as a strategic skill, not a personality trait. Brielle shares the exact storytelling framework she teaches high-level leaders to help them communicate with clarity, confidence, and emotional resonance while staying grounded in integrity and alignment.

If you’ve ever felt like you’re doing incredible work but still feel like the best-kept secret in your industry, this episode will fundamentally change how you think about visibility, PR, and influence.

Tune in to hear:

  • Why AI has changed how trust and credibility are built online
  • What “third-party verification” actually means and why it matters now
  • Why confidence alone no longer wins attention or trust
  • How PR and media exposure impact AI search results
  • The difference between being visible and being trusted
  • Why precision matters more than volume in your messaging
  • The biggest mistake leaders make that keeps them invisible
  • How to tell stories that create connection, credibility, and action
  • The three essential stories every leader should be able to tell
  • What becomes possible when you stop playing small and start showing up fully


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