Utilizing the Attention Economy to Drive Healthier Choices
30m | Sep 5, 2026Richard Zwicky speaks with Dr. Amy Bucher, the Chief Behavioral Officer at Lirio. They explore how the psychological mechanisms often utilized by social media to capture attention can instead be applied to improve healthcare outcomes, such as encouraging medication adherence, vaccinations, and cancer screenings.
Dr. Bucher outlines how Lirio leverages behavioral science and multi-agent AI systems to deliver personalized communication (or "nudges") via text messages and emails that address individual barriers to care, such as fear or forgetfulness.

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