SHOW / EPISODE

Ep 52: How to Actually Sell Your Books (Without Feeling Salesy) with Aaron Ryan

Episode 52
56m | May 4, 2026

What if the problem isn’t your book—but how you think about marketing it? This conversation will completely reframe how you show up as an author. ✅GRAB AARON’S BOOKS 👉https://amzn.to/42eJh1v 

In this episode, Rachel sits down with author and voiceover artist Aaron Ryan to talk about what it really takes to sell books in today’s market. From “living a billboard life” to thinking like a business owner—not just a writer—Aaron shares practical, unconventional strategies that actually work. 

They also dive into audiobooks, AI, self-publishing realities, imposter syndrome, and how to market your work without feeling pushy. If you’re ready to treat your writing like a real business, this episode will challenge and equip you.


📒 Show Notes and Resources 📒

Topics covered in this episode:

  • 03:00 — Why Aaron Chose Self-Publishing 
  • 05:00 — The Marketing Shift That Changed Everything (Stop Selling, Start Being an Enthusiast) 
  • 09:30 — The Unexpected Strategy That Sells More Books Than Book Fairs 
  • 20:30 — The Truth About Book Ads 
  • 34:00 —Audiobooks, AI, and the Future of Voice Acting (What Authors Need to Know) 

This video is NOT sponsored. Some product links are affiliate links which means if you buy something, Rachel will receive a small commission at no additional cost to you. 


📘 Connect with Aaron

    ➡️ Website:https://authoraaronryan.com/ 

    ➡️ Podmatch: https://www.joinpodmatch.com/join_aaron_on_podmatch 

    ➡️ Facebook Group: https://www.facebook.com/groups/authoraaronryan 

    

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📱 Subscribe and Listen to the The Business of Christian Fiction Podcast HERE:


Apple: https://podcasts.apple.com/us/podcast/the-business-of-christian-fiction/id1645870156 

Spotify: https://open.spotify.com/show/7CPaxgmw479Q3r31NsdCQM?si=1c4916c3bd7e4f09 

YouTube: https://youtube.com/@thebusinessofchristianfiction 


Connect:

Instagram: https://instagram.com/thebusinessofchristianfiction 

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This Video was Filmed & Edited Using:


Web Camera: Logitech for Creators StreamCam 

Amazon ➡️ https://amzn.to/3Cm0D02 


Microphone: Audio-Technica ATR2100X

Amazon ➡️ https://amzn.to/3GCUrD5 


Video Editing: Descript

Descript ➡️ https://get.descript.com/7hj2arp0leed 


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We’re on a mission to help 1,000 Christian fiction writers make both an impact and an income from their storytelling. 


⚡️FREE RESOURCES: Download FREE worksheets designed for fiction writers: https://rachelfahrenbach.com/resources


⚡️BOOK: Check out the Gifted + Guided Quarterly Prayer Journal for Entrepreneurs: https://amzn.to/48kMyOl


Connect with Rachel on Social Media

https://rachelfahrenbach.com

https://instagram.com/rachelfahrenbach

https://facebook.com/rachelfahrenbach


QUESTION — Who would you like to hear from on the podcast? 


About this video:

Welcome! Here on The Business of Christian Fiction podcast, we’re diving into what it takes to make an impact and an income as a Christian Fiction Writer. Each week, we talk about the creative process of writing a novel from the lens of business decisions and marketing strategies. 

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