Starting &amp; growing a business can be lonely. Mariah &amp; Arlena are two twenty-something business owners who connected over a passion for community &amp; authenticity and found themselves building a support system for likeminded women in the industry. Every Thursday, they strive to bring you the REALITY of owning a business by sharing successes, embracing struggles, and reminding you that you&#39;re not alone... because you&#39;re with Imperfect Company.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/9/15/19/3a4410fc-9c22-4987-9bee-c805fa331740_finaledit_nicheepisode.mp3

Should you have one niche? Or multiple niches? What even is a niche? In this week’s episode, we’re chatting all about our opinions on niches and sharing our thoughts on the benefits &amp; drawbacks to each option and what it could mean for your business. Join our community on social media!Instagram: https://www.instagram.com/imperfectcompany/.Facebook: https://www.facebook.com/imperfectcompanypodcast. Visit our website https://www.imperfectcompanypodcast.com.

How Many Niches Does Your Business Need? | 14

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What is Etsy? Are the fees reasonable? What are the pros &amp; cons of utilizing Etsy for your business? We’re touching on these questions and more as we discuss how to know if Etsy will work for your business! Join our community on social media!Instagram: https://www.instagram.com/imperfectcompany/.Facebook: https://www.facebook.com/imperfectcompanypodcast.Visit our website https://www.imperfectcompanypodcast.com/episode13.

Etsy: the Good, the Bad & the Ugly | 13

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Why is it important to not monetize everything you do? What are some boundaries to consider when you’re starting to monetize your hobby? How could you test out monetization before committing to building a business? We’re chatting about this and more in this week’s episode! If you haven’t already listened to part one, be sure to go back to last week’s episode before listening. Join our community on social media!Instagram: https://www.instagram.com/imperfectcompany/.Facebook: https://www.facebook.com/imperfectcompanypodcast. Visit our website https://www.imperfectcompanypodcast.com.

Monetizing Joy in Business: Part Two | 12

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What happens when you go from hobby to hustle? Why &amp; how did we monetize our hobbies? Do we have hobbies that we don’t monetize? In this week’s episode, we’re covering the big question on how to balance joy when you take a hobby and create a business. Stay tuned for part two of this conversation next week. Join our community on social media!Instagram: https://www.instagram.com/imperfectcompany/.Facebook: https://www.facebook.com/imperfectcompanypodcast. Visit our website https://www.imperfectcompanypodcast.com.

Balancing Joy & Monetization in your Creative Business | 11

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We’ve all heard that Instagram is going to be focusing more on videos, but how do WE feel about it? Do we prefer photos or videos? What is your job as a business owner? How can this change benefit you? We’re talking about this &amp; more on this week’s episode. Join our community on social media!Instagram: https://www.instagram.com/imperfectcompany/.Facebook: https://www.facebook.com/imperfectcompanypodcast. Visit our website https://www.imperfectcompanypodcast.com.

Why Videos Matter in Marketing | 10

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What is a brand? Is it more than a logo? Spoiler alert... it is. How can you use a brand to connect with customers and tell your own story? We&#39;re diving into these topics &amp; more in this week&#39;s episode! Join our community on social media!Instagram: https://www.instagram.com/imperfectcompany/.Facebook: https://www.facebook.com/imperfectcompanypodcast. Visit our website https://www.imperfectcompanypodcast.com.

Why Branding Matters | 09

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How has community shaped what we do in our own businesses? How did we get to this point? Is your social media friend an ACTUAL friend? How the heck do you even find a community you love? Can you believe in community if you won’t share your vendors? How should you approach a creator with a question?  We’re sharing our own personal do’s and don’t’s on this week’s episode! Join our community on social media!Instagram: https://www.instagram.com/imperfectcompany/.Facebook: https://www.facebook.com/imperfectcompanypodcast. Visit our website https://www.imperfectcompanypodcast.com.

Finding Community In Your Competition | 08

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What is a “vanity metric”? What is the importance of an engaged audience? How can business owners benefit from social media in addition to just finding customers? Is it a mistake to rely on only social media? Does the number of followers correlate to someone’s income? This week’s episode is one that we both feel so passionately about demystifying for business owners.  Join our community on social media!Instagram: https://www.instagram.com/imperfectcompany/.Facebook: https://www.facebook.com/imperfectcompanypodcast. Visit our website https://www.imperfectcompanypodcast.com.

Demystifying Vanity Metrics | 07

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Is copying okay when you are first learning something new? What does subconscious copying even mean? How can you properly credit an artist on social media? How do you deal with clients who want you to recreate something exactly? Why do we think that Pinterest is the best and worst place to get inspiration as an artist? We’re covering these questions and so much more in this week’s episode. Join our community on social media!Instagram: https://www.instagram.com/imperfectcompany/.Facebook: https://www.facebook.com/imperfectcompanypodcast. Visit our website https://www.imperfectcompanypodcast.com.

Copying VS Inspiration | 06

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We’re getting personal this week! Something we have in common is our experience with long-distance relationships. In this episode, we’re sharing more about our lives and our experiences with long-distance.  Join our community on social media!Instagram: https://www.instagram.com/imperfectcompany/.Facebook: https://www.facebook.com/imperfectcompanypodcast. Visit our website https://www.imperfectcompanypodcast.com.

Life & Long-Distance | 05

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Our first BONUS episode! Woohoo! In this Pricing Minisode, we’re continuing our conversation from last Thursday (all about pricing if you haven’t listened yet). We’re talking about how to evolve your pricing based on where you are at in your business and then we are going to cover the signs (in our opinion) that you should consider increasing your pricing. Join our community on social media!Instagram: https://www.instagram.com/imperfectcompany/.Facebook: https://www.facebook.com/imperfectcompanypodcast. Visit our website https://www.imperfectcompanypodcast.com.

BONUS: Pricing Minisode

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What’s your competitive advantage &amp; why does it even matter? Should you be underpricing your competition? Spoiler alert: Absolutely not. How do you stay competitive in an oversaturated market? What does CODB stand for? Should you charge hourly or not? In this week’s episode, we’re covering the tip of the iceberg when it comes to pricing and how to price for your worth.  Join our community on social media!Instagram: https://www.instagram.com/imperfectcompany/.Facebook: https://www.facebook.com/imperfectcompanypodcast. Visit our website https://www.imperfectcompanypodcast.com.

Pricing For Your Worth | 04

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We are all human and that means that sometimes you are going to make a mistake as a business owner. What mistakes have we made in dealing with unhappy customers? Should you send a replacement or a refund? How can you learn to take it less personally? What policies do you have in your contract with clients? In this week’s episode, we are talking all about how to deal with unhappy customers in both product &amp; service based businesses. Join our community on social media!Instagram: https://www.instagram.com/imperfectcompany/.Facebook: https://www.facebook.com/imperfectcompanypodcast. Visit our website https://www.imperfectcompanypodcast.com.

How We Deal With Unhappy Customers | 03

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What are boundaries? How can you set clear expectations? Do we ever unplug from social media? How do we keep boundaries intact when working from home?  In this week’s episode, we’re talking about setting boundaries and the constant evolving process of figuring out those boundaries as a new business owner. Join our community on social media!Instagram: https://www.instagram.com/imperfectcompany/.Facebook: https://www.facebook.com/imperfectcompanypodcast. Visit our website https://www.imperfectcompanypodcast.com.

Setting Boundaries as a Business Owner | 02

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Welcome to the Imperfect Company Podcast! Starting &amp; growing a business can be lonely. Mariah &amp; Arlena are two twenty-something business owners who connected over a passion for community &amp; authenticity and found themselves building a support system for likeminded women in the industry. Every Thursday, we strive to bring you the REALITY of owning a business by sharing successes, embracing struggles, and reminding you that you&#39;re not alone... because you&#39;re with Imperfect Company. In our first episode, we&#39;re introducing who the heck we are, what we do, why we started this podcast and what you can expect each week. Join our community on social media!Instagram: https://www.instagram.com/imperfectcompany/.Facebook: https://www.facebook.com/imperfectcompanypodcast. Visit our website https://www.imperfectcompanypodcast.com.

Introducing Imperfect Company | 01

Supporting you & your biz one candid conversation at a time.

Starting & growing a business can be lonely. Mariah & Arlena are two twenty-something business owners who connected over a passion for community & authenticity and found themselves building a support system for likeminded women in the industry.

Every Thursday, they strive to bring you the REALITY of owning a business by sharing successes, embracing struggles, and reminding you that you're not alone... because you're with Imperfect Company.