Storytelling Is the Leadership Skill Nobody Teaches, with Jen Moss
The hardest part of leading a creative company isn't the creative. It's staying clear when the team is waiting for an answer and the safe choice keeps presenting itself.
Jen Moss is co-founder of JAR Podcast Solutions, a Vancouver studio that builds branded podcasts for Amazon, Lululemon, RBC, and D-Wave. Before founding JAR, she spent eight years producing audio documentary work at CBC and the National Film Board of Canada. In this conversation Dr. Gary and Jen go deep on storytelling as a leadership skill, why most leaders communicate in facts when they should be placing people inside a moment, and the two questions every leader should know how to ask.
The conversation turns when Jen tells the story of a leadership retreat that didn't go the way she planned. Her team was tired. Her shadow came out. She names what most leaders won't put on tape, including the moment she lost respect for herself in front of her team. Dr. Gary coaches her through the do-over in real time, using the same framework he uses with executives. Emotion locks in memory. The lesson doesn't land until the feeling does.
This episode is for founders, CEOs, and senior operators who lead creative work and want to understand how story actually moves teams.
Key Takeaways:
00:00 Why Leaders Who Tell Stories Build Better Teams
02:52 How Stories Drive Action Better Than Facts
04:11 How to Teach Storytelling Skills to Non-Storytellers
06:44 The Story Structure Every Business Leader Should Know
08:14 From Radio Producer to Podcast CEO: Jen's Career Pivot
12:02 The Business Model Mistake Early-Stage Founders Make
19:41 Strengths-Based Leadership: Stop Managing to the Org Chart
22:05 Decision-Making Styles and Why They Break Team Alignment
27:30 Why Leader Involvement Drives Employee Commitment
29:02 Emotional Regulation and the Leadership Moment Jen Would Rewrite
Resources:
👉 Connect with Jen Moss on LinkedIn: linkedin.com/in/jennifer-moss-8a356930
👉 Visit JAR Podcast Solutions: jarpodcasts.com
Connect with Dr. Gary McGrath:
🌐 Website: statarius.com
💼 LinkedIn: linkedin.com/in/drgarymcgrath
Listen Next:
🎧 Why Your Best Salesperson Might Fail as a Manager: https://open.spotify.com/episode/4hBIf44l1vVVqImB79FDhc
🎧 What Three CEO Roles Taught Matt Espe About Culture and People: open.spotify.com/episode/5Ge8Fx7UcJE4IinHPame1t
About the Host
Dr. Gary McGrath is the founder of Statarius, a leadership development firm focused on helping organizations turn good bosses into great leaders through compassionate accountability. Over a 40-year career spanning Fortune 500 companies, technology startups, and leadership consulting, he has trained and coached thousands of leaders across business and nonprofit organizations. His work centers on developing practical leadership frameworks that help organizations build stronger cultures and more effective leaders at every level.
