• NBRI Episode 20: Szu-chi Huang

    Szu-chi Huang is Associate Professor of Marketing at Stanford University.

    Huang's research focuses on consumer motivation. Her work in this area has been programmatic, documenting how consumers have different concerns in different stages of goal pursuit, and thus derive motivation in very distinct ways.

    36m | Aug 30, 2021
  • NBRI Episode 19: Leigh McAlister

    Leigh McAlister is professor and Ed and Molly Smith Chair in Business Administration at the University of Texas at Austin.

    McAlister's research focuses on consumers' reactions to marketing interventions and the strategic implications of those reactions.

    35m | Aug 17, 2021
  • NBRI Episode 18: Fred Feinberg

    Fred Feinberg is the Joseph Handleman Professor of Marketing at the University of Michigan.

    Feinberg's research examines how people make choices in uncertain environments. His work focuses on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items. 

    40m | Jul 21, 2021
  • NBRI Episode 17: Pradeep K. Chintagunta

    Pradeep K. Chintagunta is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the University of Chicago.

    Chintagunta is interested in empirically studying consumer, agent and firm behavior. He has studied packaged goods, pharmaceutical, technology and online markets to answer questions related to pricing, advertising and channels of distribution.

    40m | Jun 16, 2021
  • NBRI Episode 16: Oded Netzer

    Oded Netzer is Arthur J. Samberg Professor of Business at Columbia Business School

    His expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions.

    43m | May 12, 2021
  • NBRI Episode 15: Hema Yoganarasimhan

    Hema is Professor Marketing at the University of Washington.

    She is recognized as one of the leading experts in quantitative marketing. Her research brings together large-scale marketing data, economic theory, and econometric and machine learning tools to help firms optimize and automate their marketing decisions.

    41m | Apr 5, 2021
  • NBRI Episode 14: Ashlee Humphreys

    Ashlee Humphreys is an Associate Professor at Northwestern University.

    Humphreys examines core topics in consumer behavior and marketing strategy. Her research investigates the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation.

    38m | Mar 15, 2021
  • NBRI Episode 13: Maura Scott

    Maura Scott is Persis E. Rockwood Professor of Marketing at Florida State University

    Scott's research interests include consumer behavior, consumer and societal well-being, public policy and services marketing. She is interested in studying how to help improve consumers’ financial, health and food decisions, particularly among vulnerable populations.

    37m | Feb 22, 2021
  • NBRI Episode 12: Bernd Skiera

    Bernd Skiera is Professor of Marketing at Goethe University.

    Skiera’s research interests include MarTech and SalesTech, electronic commerce, online marketing, marketing analytics, the evaluation of the economic impact of more online consumer privacy, and value-based customer management.

    38m | Feb 3, 2021
  • NBRI Episode 11: Leandro Guissoni

    Leandro Guissoni is Professor of Marketing at the Sao Paulo School of Business Administration.

    Guissoni has developed research and case studies in collaboration with companies such as Natura, Coca-Cola, Nielsen, Johnson & Johnson, OLX and Magazine Luiza jointly with professors at the Darden School and Harvard Business School.

    42m | Jan 13, 2021
  • NBRI Episode 10: Koen Pauwels

    Koen Pauwels is Distinguished Professor of Marketing at Northeastern University.

    Pauwels is the Associate Editor for the Journal of Marketing and the International Journal of Research in Marketing. He has consulted companies across three continents, including Amazon, Heinz, Kayak, Kraft, Marks & Spencer, Microsoft, Nissan, and Sony.

    38m | Dec 7, 2020
  • NBRI Episode 9: Catherine Tucker

    Catherine Tucker is Professor of Marketing at the Massachusetts Institute of Technology.

    Tucker’s research interests lie in how technology allows firms to use digital data and machine learning to improve performance, and in the challenges this poses for regulation.

    42m | Nov 10, 2020
  • NBRI Episode 8: Baohong Sun

    Baohong Sun is Dean’s Distinguished Chair Professor of Marketing and Associate Dean at CKGSB Americas.

    Sun’s research focuses on rational and strategic consumer choices and dynamic structural models; dynamic and interactive marketing mix and customer information management.

    41m | Oct 12, 2020
  • NBRI Episode 7: Marnik Dekimpe

    Marnik Dekimpe is Research Professor of Marketing and Marketing Department Head at Tilburg University.

    Dekimpe’s current research interests deal with recession marketing, the impact of product-harm crises, the drivers of private-label success, and the measurement of short- and long-run marketing-mix effects. 

    52m | Sep 22, 2020
  • NBRI Episode 6: Harikesh Nair

    Harikesh Nair is Jonathan B. Lovelace Professor of Marketing at the Stanford Graduate School of Business.

    Nair’s research covers pricing, workplace analytics, quantitative incentive design, social media and social interactions, advertising, network effects, diffusion of technologies and empirical industrial organization.

    52m | Sep 1, 2020
  • NBRI Episode 5: Norris Bruce

    Norris Bruce is Associate Professor of Marketing at The University of Texas at Dallas.

    Norris research has focused on the effectiveness of advertising in the sequential distribution of motion pictures, advertising on sales and brand building, the effects of ad format and message content in digital advertising, and the moderating effects of brand messages in TV advertising.

    51m | Aug 11, 2020
  • NBRI Episode 4: Anindya Ghose

    Anindya Ghose is Heinz Riehl Professor of Business in the Leonard N. Stern School of Business at New York University.

    Ghose has consulted with many leading Fortune 500 firms on realizing business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics, social media, and other areas.

    45m | Aug 4, 2020
  • NBRI Episode 3: Barbara Kahn

    Barbara Kahn is Patty and Jay H. Baker Professor of Marketing Wharton School at the University of Pennsylvania.

    Kahn is an internationally recognized scholar on retailing, variety seeking, brand loyalty, product assortment and design, and consumer and patient decision-making.

    51m | Jul 20, 2020
  • NBRI Episode 2: Donna Hoffman

    Donna Hoffman is Louis Rosenfeld Distinguished Scholar

    Professor of Marketing at the George Washington School of Business.

    Hoffman is an internationally recognized academic expert in the areas of social media, online consumer behavior, and digital marketing trends.

    39m | Jul 13, 2020
  • NBRI Episode 1: Moran Cerf

    Moran Cerf is Associate Professor of Marketing in the Kellogg School of Management at Northwestern University.

    Cerf helps individuals and businesses harness the current knowledge of the brain to improve thinking and understanding of customers and business decisions.

    50m | Jun 30, 2020
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