The contents are variety since these contents were created by the students of Communication Arts from Stamford International University.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/18/5/ed531dd3-a750-4e6a-8e3e-891e589925ad_mas114_section_2_group_4_podcast.mp3

Billboard เป็นสื่อโฆษณาที่เก่าและไม่น่าสนใจ จริงหรอ?ทั้งๆ ที่ Billboard เป็นสื่อโฆษณาที่ใหญ่และเห็นได้ชัด แถมยังเข้าใจได้ง่ายมากอีกด้วยแม้ทุกวันนี้ 1 Billboard จะมีโฆษณาได้แค่ชิ้นเดียว แต่ในอนาคต ถ้าใน 1 Billboard มีหลายโฆษณา ถ้าเราสามารถสัมผัสโฆษณาของ Billboard ได้มากกว่านี้ จะเป็นยังไงกันนะมาจินตนาการถึง Billboard ในอนาคตด้วยกันเถอะCreators: Natthakorn Pechyoo, Issaree Tayananth

Advertising in the Future World: 3D or 4D

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/18/5/23cea9bc-4ac7-4140-9f6e-1edf5f470614_mas114_section_2_group_3_podcast.mp3

ในโลกปัจจุบันด้านการโฆษณาการที่ใช้เทคโนโลยีมาช่วยในด้านการตลาดของโฆษณาเป็นสิ่งที่ทำให้อุตสาหกรรมโฆษณาก้าวหน้ามากขึ้น Metaverseเป็นกระแสมาแรงตั้งแต่ช่วงกลางปี 2564 และMetaยังเปิดโอกาสทางธุรกิจใหม่ๆให้กับการตลาดได้อีก เราจึงศึกษาในเรื่อง Metaverse Human เพราะจะสามารถนำมาทำการโฆษณาในรูปแบบต่าง ๆ ในนอนาคตได้ และเชื่อว่าในอนาคตด้านธุรกิจการโฆษณาจะใช้Metaverse Humanเยอะมากขึ้นเพื่อกระตุ้นผู้คนในยุคปัจจุบันและในอนาคตที่เป็นมนุษย์โซเชียลหันมาใช้งานหรือสนใจสิ่งนี้Creators: Usawadee Piyavejakarn, Phusita Watthanajornkaew, Proudtawan Thongthip

Advertising in the Future World: Metaverse

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/18/5/6e152652-4e36-464d-b1ca-5d6844bd6e23_mas114_section_2_group_2_podcast.mp3

ในปัจจุบันมีการกังวลเกี่ยวกับอนาคตของการทำโฆษณาและถ้ามีการที่กำลังจะทำการตลาดอยู่อีกด้วย พนันกันได้เลยว่ามันจะเป็นหนึ่งความกังวลที่มันจะหนักแน่นอนและเทคโนโลยีและกาสรทำโฆษณาที่มีการพัฒนาไปเรื่อยๆทุกๆคนคงจะต้องมีความปรับตัวกันไปตามยุคสมัยอีกด้วย ที่จะมีอนาคตของการทำโฆษณาดิจิทัล แต่ถ้าจะบอกว่าโฆษณามัยหมายถึงอะไรก็คงหมายถึงการปรับเพื่อที่จะให้มันเหมาะสมกับบุคคล และถ้าได้ความยินยอมจากคนดูที่ได้ดูของตัวโฆษณาที่มีการให้ข้อมูลที่มีความน่าเชื่อถือหรือประสิทธิภาพด้วยและก้จะเป็นโฆษณาที่เหมาะสมอย่างแท้จริงและก็ไม่ว่าจะเป็นโฆษณาบนมือถือหรือการโฆษณาผ่านวีดีโอ ทุกอย่างนี้จะเป็นอุตสาหกรรมสื่อโฆษณา ที่จะอยู่ในชีวิตประจำวันของทุกคนม่าว่าข่าง สาระ ความบังเทิงหรือเนื้อหารายการต่างๆและในช่วง โควิด 19 ก็ได้ส่งผลกระทบทุกอตสาหกรรมอย่างโฆษณา แต่ยังไงหลายๆบริษัทจะต้องปรับตัวเพื่อให้อยู่รอดในช่วงเวลานี้กันให้ได้Creators: Suthisa Sodsroi, Kwanchai Kriengwittayakul

Advertising in the Future World: Advertising in the Future World

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/18/5/44965de9-dedc-447e-9269-38fe3e90e9e6_mas114_section_2_group_1_podcast.mp3

ในปัจจุบันมีการใช้งานเเพลตฟอร์มออนไลน์เป็นจำนวนมาก เเล้วทุกคนลองคิดถึงว่าในอนาคตจะมีการเพิ่มจำนวนเเพลตฟอร์มขึ้นมาเพื่อที่จะรองรับเเละตอบโจทย์การใช้งานของ user มากเเค่ไหน เเละในปัจจุบันก็มีเเพลตฟอร์มเกิดขึ้นมามากมาย เเละมีการใช้โฆษณาต่างๆมากมายโดยที่ในเเต่ละเเพลตฟอร์มก็จะมีอัลกอริทึมเเละฟังค์ชั่นที่ต่างกันออกไป เช่น Facebook, Tiktok, InstagramCreators: Thansinee Sanguan-nam, Pongpubest Sarinwong, Proramin Suptaveepipat

Advertising in the Future World: The Future of Advertising through Social Media Platforms

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/18/5/150a0a36-2d6f-406a-9331-27b77227a9ae_mas114_section_1_group_6_podcast.mp3

We decided to create our podcast based on our previous research of video advertisements in the future world, and how important video content is going to be regarding the development of technology in the next few years. We considered different aspects of video advertisements like the use of VR or AR in adverts to make them more engaging, as well as the use of influencers in a more modern setting to connect more deeply within social media&#39;s younger audiences. We explored many different media that have both existed before our present time, and those that will most likely exist or develop further in the future.Creators: Karina Merkashova, Karelle Vannier, Tatchapat Pamornsing, Piriyaporn Thinnakorn Na Ayutthaya

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/18/5/ac4e3335-cb54-4852-8c85-2bac37bd0364_mas114_section_1_group_5_podcast.mp3

We (as a group) recorded and created a podcast as a part of our final project. in the podcast, we talked about the topic metaverse. we discussed various parts of it by giving some examples also. we talked about brands and discussed some examples in where the metaverse is used.Creators: Ming-Pin Shih, Nadieska Sarahi Llanco Cangahuala, Rijesh Raj Poudel

Advertising in the Future World: The Metaverse Advertising Podcast

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/18/5/2cdd3791-515c-4333-9d4a-33b0304555e3_mas114_section_1_group_4_podcast.mp3

“What can we expect to see in the future regarding advertising? Although advertising is set to be significantly more integrated with the use of VR and AI, there are a few obstacles that we need to overcome so it can become a reality. If you want to learn more about ways the Metaverse (VR and AI) can be included in the advertising industry, this is for you.”Creator: Charada Szadovszky

Advertising in the Future World: The Metaverse Virtual Reality-Artificial Intelligence

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/9/17/c010c7ff-14f4-457c-9e48-dfe05e42829a_mas114_section_1_group_1_podcast.mp3

Social media advertising is a form of digital marketing that involves sending sponsored advertisements to your target audience. In this podcast, we will discuss the diverse ways of advertisements in the Future.Creators: Anais Elizabeth Brand-srinaka, Vanesa Rose Akidi, Eliot Vannier, Husnain Masood

Advertising in the Future World: The Upcoming Strategies of Building a Strong Connection with Your Customers

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/9/17/a0ad9ff6-f2af-41c8-a67d-83bcac8bcb57_mas114_section_1_group_1_podcast.mp3

Anyone concerned about the Metaverse can feel a push towards its normalization inching closer and closer. Yet some people may remain unaware of the Metaverse&#39;s purpose and become more and more integrated into our daily lives. As the world continues to undergo this COVID-19 pandemic, the Metaverse seems to be able to help all of us in our daily lives in more than one way. Everyone’s harsh times can be heard echoing everywhere, from social media, TV, and in person. In time, The Metaverse can become a great alternate source of advertising and any other way of fulfilling one’s needs. If you want to be sure to keep yourself up-to-date on everything about the Metaverse, this podcast is for you. Creators: Yiwei Liu , Billy Tony Voravong, Vasa Netayavichit

Advertising in the Future World: The Future of Advertising, Analyzing the Metaverse & COVID-19.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/9/17/a3b8ab59-e605-4149-808c-708b59d33704_podcast__group_5___ao_sun-.mp3

This podcast describes how standardized global advertising means using the same marketing or global branding strategy across the globe. For example, whether you&#39;re in Munich, Paris, Moscow or St. Paul, Minnesota, the Coca-Cola formula has to taste the same. We also discussed how Coca-Cola beverages look, feel and taste the same all over the world. But the company managed to offer the same product internationally - a global brand - while marketing global advertising in a way that customized the experience in a way that resonated with customers in each country and region. Coca-Cola uses similar positioning and marketing in all countries and modifies its products to suit local tastes, combining globalization with localization. For example, Coca-Cola developed the beverage Sokenbicha Blend Tea specifically for the Japanese market. The partnership with POP MART in China, etc...Creators: Ao Sun, Shuwen Xiao, Jingci Liang

Coca-Cola's global advertising campaign

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/9/17/4b1aa6c4-d1e2-4297-81d6-73dc454ea53f_podcast__group_4___aki_and_vick_.mp3

In today&#39;s life, technology is no longer a strange thing for us, the development of technology over the years makes people more and more intelligent in everything, it helps us a lot in life such as updating news, chatting with friends, doing business and much more. Currently, there are many businesses applying advertising and business methods on media platforms. With not too expensive cost, businesses can completely apply this method on social networking platforms for the purpose of promoting business and advertising to a new level.  With the current 4.0 era, everyone uses advanced technology  devices such as phones and computers, they can easily update and access all information in the world quickly. In this episode, let&#39;s sit together and talk about the development of technology with us, so that we can better understand how important it is to people&#39;s lives today .Creators: Anh Kiet Nguyen ( Aki ), Nam Anh Tran ( Vick )

Development of Technology

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/9/17/3a1e29b7-ac5a-4734-b9c7-23a1b382ed2f_podcast__group_3___chirawin_.mp3

I mention about the meaning of color symbolic for brand, and how it has difference meaning from other countries culture. Also, how it good to pick black and blue color as the global brand to communicate with customers. For example, black is mean bad, sad, and evil, but in China means the power of young boy to do something bravely. But when we use for a brand, it could be the luxury, classical style and fashionable. Blue color means justice, peaceful and claim but it varies across culture. Also, it is a favorite color for international branding, and some countries probably mean amulet of evil. So, we will see the symbolic color has so benefit for branding and it has differences meaning in every culture around the world. But it is good to know the meaning of color because it can be the advantage for a brand.Creator: Chirawin Mitprayoon

The color of symbolic meaning for brand in term of culture and advertising

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/9/16/6347d3bd-46db-4ce1-949d-b703a2b77818_podcast__group_2___catt_and_phonraphee_.mp3

The topic that we focus on is crisis communications, why is the crisis communications is soo important to business and advertising because it is the way to handle the crisis when the company face an actual crisis to prevent the company reputation to be more severe. To have a good crisis management the company need to form a team of expertise in every department to have a tactics to deal with the technical and communication problems. The worst thing for the crisis communications is aggressive communications and defamation because the external stakeholders will receives your own communication differently and if the communication is a negative side this will cause the company reputation to be severely damage.The best person to communicate the external stakeholders is the CEO because that person is the spearhead of the company so whatever that he/she said will be high credibility than the people lower.Creators: Cattliya Balding, Phongraphee Yotharak

Crisis communications in global advertising

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/9/16/1a68706d-f162-4412-8e75-2e1af34fabab_podcast__group_1___rungpailin_chunpimpanon__.mp3

In summary, we have talked about background of Thai people’s personality and cultures. We gave out the example of how Thai people are in this podcast, such as Thai people love funny contents and have a lot of compassion and sympathy, even with strangers. They get easily emotional and tend to remember commercial with humor and emotional appeal over other types of commercial. Furthermore, we gave the examples of two famous commercials in Thailand which are from Chaindrite and Thai life insurance company, the Chaindrite represents humor appeal while Thai life insurance represents emotional appeal.Creators: Rungpailin Chunpimpanon, Deasyl chozom dorji, Thi minh hao nguyen

How Thai cultures influenced Thai commercials

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/6/24/6/1e437cf4-5ae2-4736-a4a3-c248e0ca0ebd_metaverse_of_madness_ep_3.mp3

A podcast dedicated to exploring and learning more about the Metaverse. The special 3-episode series of the podcast aims to engage an audience that consist of young professionals, entrepreneurs, and independent artists, of the younger generation, who are curious about the Metaverse but have not been encouraged to discover more or take advantage of it. Our team at Metaverse and Madness covers the many benefits of promoting your own brand or business in the metaverse through the podcast in hopes to entice listeners and viewers to try out the metaverse themselves.Mahmood Hossain, Kazi Tahmid Imam, Deasyl Chozom Dorji, Zeemick Tshogyel, Jeremiah Robert Pixley, Tarika Mittal, Kanokphan Suttisingh, Aaditya Vaid, Vimonlaeka Melech, Satit Rueangthong

Metaverse of Madness Ep3.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/6/24/6/9e3e01a0-c564-48a7-9af3-6625a839772b_metaverse_of_madness_ep_2.mp3

A podcast dedicated to exploring and learning more about the Metaverse. The special 3-episode series of the podcast aims to engage an audience that consist of young professionals, entrepreneurs, and independent artists, of the younger generation, who are curious about the Metaverse but have not been encouraged to discover more or take advantage of it. Our team at Metaverse and Madness covers the many benefits of promoting your own brand or business in the metaverse through the podcast in hopes to entice listeners and viewers to try out the metaverse themselves.Mahmood Hossain, Kazi Tahmid Imam, Deasyl Chozom Dorji, Zeemick Tshogyel, Jeremiah Robert Pixley, Tarika Mittal, Kanokphan Suttisingh, Aaditya Vaid, Vimonlaeka Melech, Satit Rueangthong

Metaverse of Madness Ep2.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/6/24/6/ef2ec28e-dec6-41d4-ae06-30eedaf39bfe_metaverse_of_madness_ep_1.mp3

Metaverse of Madness EP1.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/6/24/6/cac23ada-2f92-4375-b420-af25e8a1d860_youvebeenheardep1.mp3

The health &amp; wellness podcast You’ve Been Heard discusses the various challenges and solutions for a healthier and safer lifestyle. The domestic abuse against men and boys series will have its 20 to 25-min dedicated slot on each weekly episode of the podcast, discussing the facts, research, and the ins and outs of the experiences of men and boys through domestic abuse.Podcast by Mahmood Hossain, Kanokphan Suttisingh, Zeemick Tshogyel, Deasyl Chozom Dorji

Understanding Domestic Abuse Against Men and Boys | You’ve Been Heard

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/4/16/10/ce9040e8-a788-4d60-8c0b-6cc6eb6192b5_4._chatsuda_-_prawpiraya_-_nuttiwuth_.mp3

Creators: Ms. Chatsuda Gongganta, Ms. Prawpiraya Thikhayuthanaphat &amp; Mr. Nuttiwuth OnpetchOur Podcast is named New Learning Lifestyle During with Covid-19. This Podcast tell you about the problem of COVID and the emerging virus and how it affects your studies. And how did school life change during the covid period? We also provide an overview of Omicron in which country it happened and how we students must deal with this virus.

New Learning Lifestyle During with Covid-19

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/4/16/10/fb98f6fc-ec42-48af-88c2-bd3354be5ba3_3._panthip___ketthip_.mp3

Creators: Ms. Panthip Rotthong &amp; Ms. Ketthip ChenThis podcast is based on a book, “Mindset” by Dr. Carol Dweck. In this podcast, we focused on the topic of mindset for long-lasting relationships. We explained the differences between the growth and fixed mindset when people are in love or being in a relationship. We talked about how people handle issues and conflicts in relationships and demonstrated that no relationship is perfect. Everyone has to work for it, accept each other’s flaws, and improve themselves for their partners. Moreover, we also mentioned how different mindsets deal with rejection and pain in romantic relationships.

When Relationships Are About ‘Mindset.’

The contents are variety since these contents were created by the students of Communication Arts from Stamford International University.