How to increase brand reach using diversity marketing with Chris Kenna, Chairman at Brand Advance

Chris Kenna is Chairman & Founder of Brand Advance Group, which helps the world's largest brands and agencies reach diverse communities, at scale, with authenticity through diversity media, insights, and technology.

In this episode, Chris explains how the demographics of major markets are changing and how brands can target growing communities with buying power. He also explains how brands are missing out on reach due to unnecessary ad-blocking and the open-access data-driven solutions for better ad placement.