S3 EP 8: How One Entrepreneur Turned a Move to Salida Colorado into a Thriving Outdoor Brand

Living in Salida returns with Monica McCarthy for Episode 8 of Season 3!

This week Monica talks with Emma Rosse. Emma moved to Salida Colorado just over a year ago following her husband's dream of leaving the front range and within months had built a loyal following for her outdoor clothing brand All Over Apparel while becoming a genuine part of the local business community. This conversation covers her journey from Golden to Salida, how she pre-sold nearly a hundred pairs at Fibark before her first shipment even arrived, and why the trail to town lifestyle that defines Salida turned out to be the perfect fit for the brand she had spent years building. The conversation also covers what makes All Over Apparel different, her commitment to sustainable materials and packaging, and new products coming in 2026 including men's and women's daily driver pants and winterized overalls. If you are thinking about moving to Salida Colorado, starting a business in a small mountain town, or looking for outdoor clothing built for real life from trail to town this is a conversation worth a listen.