Transforming IBM: Phil Gilbert on Leadership, Culture Change, and the Power of Design Thinking

Mike Sarraille sits down with Phil Gilbert, the former General Manager of IBM Design and author of the new book "Irresistible: Blueprint for Earning Buy-In and Breakout Success." Phil Gilbert shares his fascinating journey from leading a startup in Austin, Texas to spearheading a radical culture shift at IBM—transforming not just how teams worked, but how the entire organization approached innovation, design thinking, and change management.

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