Just because you build it doesn't mean they'll come. I learned this lesson firsthand in 2016 and have recently been putting the lessons into gear in 2026. Let's talk about it.

Today, we discuss programming for the CrossFit affiliate. Which one is best? What works well for athletes? For coaches?

Today's topic leads us down the path of overcoaching, strategies to get athletes to do what you want them to do without saying a lot of words, like this sentence, and when to shutup and let them work.

Your craft is the study. But let's discuss further how one can set themselves up for success during the L3 exam.

Today, I host several questions on CrossFit, training, and coaching. Some are funny, some serious, so follow along and let me know your answers.

This week, Rodney Mullens' book "The Mutt" and his body of work as a skater are observed while tying the counterculture found within skateboarding, surfing, and snowboarding to CrossFit. The story of Michael, an athlete at CrossFit Brisbane, is told, and how he attended CrossFit classes and sessions for as long as he could, "until the wheels fall off".

In today's episode, the discussion covers how to coach athletes mid-workout, including when to interrupt, how to cue quickly, and when to shut up and let them work.

Today's episode discusses why the first 10 minutes of class matter the most, how to set the tone and bring energy during and after the board talk, and when a "question of the day" works (and when it doesn't).

In the first episode of the Coaches' Craft series, I talk about the importance of observing before coaching, why over-coaching hurts athletes, and how saying less can make you a better coach.

This episode discusses reframing and promoting self-reflection to notice life changes, becoming, burnout, and recognizing our unfinished selves as clearly as possible.

This episode discusses strategies to incorporate new people into your CrossFit gym that are key in member retention and sewing keystone members into your culture.

Today's episode finds a discussion about becoming authentic and building trust between the coach and the member. Through this, a story is referenced about an adaptive athlete in a wheelchair who, alongside his family, was shown a way to attack their new challenges in life.

The whiteboard doesn't know where you're at in life. Stop being married to it, because it is not married to you. Today's episode dives into the on-and-off-again relationship with the scoreboard and your outcomes.

In the debut episode, listen as Jared discusses how building culture often begins with dealing with the athlete behind the fitness.