David speaks with Simone Stolzoff, a journalist and author whose work has appeared in The New York Times, The Atlantic, and on the TED stage. His debut book, The Good Enough Job, traces how work came to dominate our lives and makes the case for reclaiming life from its clutches. His latest, How to Not Know: The Value of Uncertainty in a World that Demands Answers, blends storytelling and research to show how to develop comfort with ambiguity and navigate the unknown with clarity.

They talked about:

🧭 Why uncertainty is the birthplace of possibility

💼 How work and identity became one and the same

🚪 One-way versus two-way door decisions

🎲 Why the quality of your decisions and the quality of your outcomes are not the same thing

🧠 How to use a decision flowchart for acute uncertainty

🌾 The Parable of the Chinese Farmer and what "maybe yes, maybe no" actually means

📜 Full transcript:

theknowledge.io/simonestolzoff

📹 Watch on Youtube:

https://youtu.be/

🗣 Mentioned in the show:

The Good Enough Job | https://www.goodenoughjob.com/

How to Not Know | https://www.howtonotknow.com/

IDEO | https://www.ideo.com/

Jeff Bezos — one-way and two-way doors | https://www.inc.com/jeff-haden/amazon-founder-jeff-bezos-this-is-how-successful-people-make-such-smart-decisions.html

Annie Duke | https://www.annieduke.com/

Thinking in Bets | https://www.amazon.co.uk/Thinking-Bets-Making-Smarter-Decisions/dp/0735216371

Ruth Chang | https://en.wikipedia.org/wiki/Ruth_Chang

Philip Tetlock | https://en.wikipedia.org/wiki/Philip_E._Tetlock

Superforecasting | https://www.amazon.co.uk/Superforecasting-Science-Prediction-Philip-Tetlock/dp/1847947158

Mickael Dugas | https://scholar.google.com/scholar?q=Mickael+Dugas+uncertainty+intolerance

The Parable of the Chinese Farmer | https://en.wikipedia.org/wiki/The_Farmer_and_the_Horse

New York Federal Reserve | https://www.newyorkfed.org/

👤 Connect with Simone:

Twitter/X: https://x.com/simone_stolzoff

Website: https://www.simonestolzoff.com/

How to Not Know: https://www.howtonotknow.com/

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favorite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

Is Modern ADHD a Crisis of Environment? An Exploration of Attention in the Digital Age

I confess to having been sceptical about the rising ADHD diagnoses, suspecting it to be a fad. However, after watching people describe their everyday distractions, my view shifted. The explosion of ADHD-like behaviours seems more about the environment we've created rather than individual faults. This episode explores whether our digital society is an attentional pathogen, meticulously designed to fragment our focus for profit. We debate two paths: whether this crisis is a tragic accident or a deliberate byproduct of the attention economy. We also contemplate two possible responses—personal monasticism and public reform. I challenge you to rethink how we manage our attention and the future direction we want to take.

00:00 Confession and Initial Scepticism

00:44 Do we all have ADHD now?

02:05 The Digital Society as an Attentional Pathogen

02:41 Exploring the Nature of the Pathogen

03:19 Path A: The Accidental Crisis

05:36 Cognitive Artefacts: Complementary vs. Competitive

09:46 Path B: The Deliberate Machine

12:16 Consequences of Fragmented Attention

18:23 Solutions: Personal Monasticism vs. Public Reform

24:21 Conclusion: Balancing Personal and Public Responses

26:04 Final Thoughts and Call to Action

In this episode, David explores why modern life feels so complicated, how our quest for optimisation can make us fragile, and what it means to rediscover simplicity and practical wisdom. Through personal anecdotes, historical stories, and philosophical insights, David unpacks the hidden costs of complexity and offers a path back to clarity.

Key Topics & Timestamps:

• [0:00] Introduction: The Complexity of Modern Life
• Why life feels more complicated than ever, and how simple acts become complex puzzles.
• [1:30] The Running Metaphor
• How tracking and optimising a simple run can lead to frustration and dissatisfaction.
• [2:40] The Age of Hyper-Optimisation
• From fitness trackers to gene-editing startups—how technology fuels our obsession with control.
• [4:00] The Challenger Disaster & Normal Accident Theory
• The story of the 1986 Challenger explosion as a lesson in how complexity creates fragility.
• [6:50] Why We Choose Complexity
• The illusion of control and the quest for a sophisticated identity.
• [8:10] Gnosticism, Biohacking, and Status
• How secret knowledge and complex routines become modern status symbols.
• [10:00] Losing Sight of the Telos
• When metrics and routines overshadow our true goals and desires.
• [12:00] The Art of Effortless Mastery (Spezzatura)
• Lessons from the Renaissance and modern culture’s obsession with visible effort.
• [14:00] Escaping the Trap: Practical Wisdom & Heuristics
• The OODA loop, the limits of data, and why simple rules often outperform complex systems.
• [19:00] Final Thoughts & Call to Action
• Reconnecting with your ultimate aims, favouring heuristics over algorithms, and living with practical wisdom.

Notable Quotes:

• “Complexity creates fragility.”
• “We are drowning in data and routines and starving for practical wisdom.”
• “The map becomes more important than the destination.”
• “Simple heuristics often outperform complex algorithms.”

Resources & Mentions:

• Richard Feynman & the Challenger disaster
• Charles Perrow’s Normal Accident Theory
• Epictetus and Stoic philosophy
• Gnosticism and the pursuit of secret knowledge
• Bryan Johnson and the biohacking movement
• The OODA loop (John Boyd)
• Gerd Gigerenzer on heuristics
• Book: Food Rules by Michael Pollan

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

📖 My Book: Sovereign by David Elikwu https://becomesovereign.com

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favourite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

Enjoyed the episode?

Subscribe, share, and leave a review!

(Embracing Total Engagement: Overcoming Life's Hesitations) –

In this episode, David Elikwu explains the pervasive state of hesitation many people experience in life. Drawing upon philosophers Henry David Thoreau and Soren Kierkegaard, David explores the concept of living in a foggy state of quiet desperation, paralysed by the fear of finality and the countless possibilities life offers. He discusses the modern parallel of FOMO (fear of missing out), and how this keeps people from fully committing to their choices. David suggests a vow of total engagement as the cure, advocating for complete dedication and passion in every action, much like a focused bonfire. He shares wisdom from Zen master Shunryu Suzuki and Michelangelo's approach to sculpting as metaphors for living a fully committed life. David challenges listeners to engage fully in one task today, emphasising the importance of closing the gap between potential and action to achieve inner integrity. David also promotes his book, 'Sovereign', and invites listeners to pre-order and attend upcoming events in London.

00:00 The Foggy State Between Sleep and Wakefulness

00:27 Living in Quiet Desperation

01:49 The Fear of Finality and Hesitation

03:03 The Modern Dilemma: FOMO and Optionality

04:25 The Paradox of Choice and Its Impact

05:19 The Art of Total Engagement

06:43 The Power of Passion and Commitment

10:13 The Challenge of Being Present

14:46 A Simple Challenge for Today

15:46 Conclusion and Upcoming Events

Going deep: The Battle Between Horizontal and Vertical Work

In this episode of 'The Knowledge,' host David Elikwu dives into the dichotomy between horizontal and vertical models of engaging with the world. Using Donald Knuth's drastic life decision to quit email in 1990 as a starting point, David explores the philosophical implications of being either on top of things or at the bottom. The episode draws on historical and contemporary examples, from ancient philosophies to modern neuroscience, and includes insights from notable figures like Isaac Newton and Leonardo da Vinci. David emphasises the value of deep, focused work versus the appeal of staying broadly informed and connected, ultimately challenging listeners to identify the one thing so compelling to them that it is worth digging deep for.

00:00 Introduction and Overview

00:19 Donald Knuth's Decision to Quit Email

01:53 Horizontal vs. Vertical Thinking

02:17 The Horizontal Model: Staying on Top of Things

04:07 The Vertical Model: Going Deep

05:49 Historical Perspectives on Depth vs. Breadth

20:21 The Balance Between Horizontal and Vertical

24:10 Conclusion: Finding Your Focus

In this episode, David Elikwu speaks with Ed Latimore, exploring his remarkable journey from growing up in the projects of Pittsburgh to becoming a professional heavyweight boxer. Latimore discusses overcoming challenges such as a tough upbringing, alcohol dependency, and setbacks in his boxing career. Key highlights include his recent decision to come out of retirement at 40, his experiences with training and fighting, and his reflections on persistence and grit. Ed also delves into his new book, 'Hard Lessons from the Hurt Business,' and how boxing has shaped his life and mindset. The episode also touches on his academic pursuits in physics and his successful transition into writing and online business. Latimore's story is one of resilience and continual self-improvement, making for a compelling and inspiring discussion.

00:00 Introduction to Ed Latimore's Journey

00:59 Ed's Multifaceted Career and Sovereign Mindset

02:01 The Pursuit of a Singular Goal

02:51 Life Lessons from Poker and Persistence

07:54 Challenges and Triumphs in Ed's Life

11:02 The Comeback Fight and Sponsorship Insights

19:47 The Science and Mechanics of Boxing

25:59 Future Goals and Reflections on Boxing

37:08 The Unique Appeal of Boxing

38:48 The Decline of Boxing's Popularity

41:07 Personal Journey into Boxing

44:09 The Impact of Childhood on Ambition

45:22 Struggles and Turning Points

47:51 Boxing as a Lifeline

49:24 Facing Adversity and Finding Direction

52:25 The Reality of Pursuing Boxing

55:49 Maintaining Focus Amidst Challenges

57:59 The Highs and Lows of a Boxing Career

01:18:24 Struggles and Determination in Boxing

01:19:56 The Motivation Behind the Comebacks

01:20:58 The Role of Teaching and Tutoring

01:22:38 Injuries and the Decision to Continue

01:23:51 The Social Aspect of Boxing

01:27:55 Alcoholism and Social Connections

01:34:29 Pursuing a Physics Degree

01:37:43 The Rise of a Writing Career

01:39:56 Family Life and Personal Growth

01:46:18 Reflections and Future Plans

Hey, welcome back. I have missed you all. We took a bit of a break from the podcast for a month and a bit for a number of reasons. One of them is that I have been working on announcing a book that I've been writing for the past year called 'Sovereign'. It's out for pre-orders now at becomesovereign.com.

I've had tons of great feedback from advanced readers, and I’m excited to share it with you. I'm also thrilled to be back with the podcast. We have a great guest for this episode, Ed Latimore, and more exciting episodes to come.

Additionally, I plan to share more of the ideas from my newsletter, The Knowledge (https://theknowledge.io), directly with this podcast audience through one-on-one episodes. I've been writing my newsletter for half a decade, and it's time to share some of that content here. You can find me on Twitter at @Delikwu and other platforms under the same name. Looking forward to spending more time with you all.

00:00 Welcome Back!

00:13 Exciting Book Announcement

00:42 Podcast Updates and Future Plans

01:25 Engage with the Community

01:30 Conclusion and Farewell

David speaks with Christine Carrillo, an executive coach for early-stage CEOs and founder of The 20-Hour CEO. Christine has built three companies generating over $200M in revenue and now helps founders build lean, profitable businesses without burnout.

They talked about:

🏚 Growing up in poverty and becoming head of household at 14

🛠 Navigating trauma, burnout, and building resilience

💡 Why freedom, not money, was her ultimate definition of success

🚀 Starting and scaling VC-backed and bootstrapped companies

🧘🏽‍♀️ Rewriting productivity rules with the 20-Hour CEO

🧠 The mindset shift from survival mode to CEO mode

📜 Full transcript:

https://theknowledge.io/christinecarrillo-2/

🗣 Mentioned in the show:

The 20-Hour CEO | https://www.20hourceo.com

Butler Health | https://www.butlerhealth.co

Techstars | https://www.techstars.com

Kaiser Permanente | https://healthy.kaiserpermanente.org

McKinsey & Company | https://www.mckinsey.com

Deloitte | https://www2.deloitte.com

👤 Connect with Christine:

Website: https://www.christinecarrillo.com/

Twitter: https://x.com/ChristineCarril

LinkedIn: https://www.linkedin.com/in/christinecarrillo

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favourite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

David speaks with with Alex Fefegha, a creative technologist who currently works as a creative coder at Google's Arts & Culture Lab. Previously, Alex founded COMUZI, a design studio he started at 19. He also runs The Office of Art & Technology, creating games and interactive experiences.

They talked about:

💻 How Alex got into tech after growing up in South London

⚽ Getting kicked out of a football academy put him on a new path

🎵 Losing thousands trying to break into the music industry

🧠 Teaching himself to code and making it his edge

🤖 AI and why he says “computers are stupid”

🚀 How he built COMUZI - a creative studio working on cutting-edge AI projects

📜 Full transcript:

https://theknowledge.io/alexfefegha-2/

📹 Watch on Youtube:

https://youtu.be/o6GVqRAp-qE

🗣 Mentioned in the show:

COMUZI | https://www.comuzi.xyz/

Richie Brave | https://theknowledge.io/richiebrave-1/

Tooting & Mitcham | https://www.tmunited.org/

Pecan | https://www.pecan.ai/

Audacity | https://www.audacityteam.org/

Bonnet Football Club | https://www.bonnetbayfc.com/

Wired PR | https://wired-pr.co.uk/

Music X-Ray | https://www.musicxray.com/

Mike McCready | https://twitter.com/mikemccreadypj

A&R's | https://www.careersinmusic.com/what-is-a-r/

SoundCloud | https://soundcloud.com/

Feminist Internet | https://www.feministinternet.com/

Digital One Dead Bot | https://www.wionews.com/world/deadbots-the-digital-soul-that-can-speak-for-you-after-your-death-478639

New Inc Museum | https://www.newmuseum.org/

Ross Goodwin | https://rossgoodwin.com/

Es Devlin | https://esdevlin.com/

Rakim the hip hop | https://en.wikipedia.org/wiki/Rakim

The Thames Path 2040 | https://www.newreal.cc/artworks/the-thames-path-2040

MKBHD | https://mkbhd.com/

ChatGPT | https://openai.com/blog/chatgpt/

👤 Connect with Alex:

Website: https://lexfefegha.com/

Twitter: https://x.com/lexfefegha

LinkedIn: https://www.linkedin.com/in/lexfefegha/

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favourite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

David speaks with Taylor Pearson, an author, investor, and principal at Mutiny Fund. Taylor wrote The End of Jobs, a book about how work is changing and what that means for people building their careers today. These days, he focuses on decision-making, risk, and helping investors think about uncertainty through his work at Mutiny Fund.

They talked about:

📚 How ditching plans to become a lawyer changed Taylor's life

⚠️ How "safe" career paths often hide the biggest risks

💼 Why some jobs will feel secure until they aren't

🔒 Why job security and career stability are not the same thing

🧾 How to track your life balance sheet beyond money

🧠 How thinking like an investor can help with making smarter life choices

📜 Full transcript:

https://theknowledge.io/taylorpearson-3/

📹 Watch on Youtube:

https://youtu.be/ntz5LnTzez8

🗣 Mentioned in the show:

Paul Graham | http://www.paulgraham.com/

Paul Millerd | https://theknowledge.io/paulmillerd/

Nassim Taleb | https://www.fooledbyrandomness.com/

Naval Ravikant | https://theknowledge.io/conquering-comfort-two-razors-from-naval-to-sharpen-your-choices/

Luca Dellanna | https://theknowledge.io/lucadellana-1/

Charlie Munger | https://theknowledge.io/can-you-beat-your-opponent-in-their-own-game-mungers-law-and-the-art-of-the-steelman/

Elon Musk | https://theknowledge.io/elons-law-beating-hofstadters-law-with-ridiculous-deadlines/

Brian Eno | https://www.enoshop.co.uk/

Kevin Kelly | https://kk.org/

Venkatesh Rao | https://www.ribbonfarm.com/about/

Douglas Adams | http://www.douglasadams.com/

Mutiny Fund | https://mutinyfund.com/

IBM | https://www.ibm.com/

Amazon | https://www.amazon.com/

Amazon Web Services (AWS) | https://aws.amazon.com/

Wells Fargo | https://www.wellsfargo.com/

Y Combinator | https://www.ycombinator.com/

Netflix | https://www.netflix.com/

Hallmark | https://www.hallmark.com/

OpenAI | https://openai.com/

Google | https://www.google.com/

Facebook | https://www.facebook.com/

Apple | https://www.apple.com/

Scribe Media (formerly Book in a Box) | https://scribemedia.com/

Toyota | https://www.toyota.com/

Minnesota Vikings (NFL) | https://www.vikings.com/

Dallas Cowboys (NFL) | https://www.dallascowboys.com/

The End of Jobs | https://theknowledge.io/taylorpearson-2/

Fooled by Randomness | https://www.amazon.com/Fooled-Randomness-Hidden-Chance-Markets/dp/0812975219

The Black Swan | https://www.amazon.com/Black-Swan-Impact-Highly-Improbable/dp/081297381X

Antifragile | https://theknowledge.io/reimaging-work-life-balance/

The Pathless Path | https://theknowledge.io/paulmillerd/

Flatland | https://www.amazon.com/Flatland-Romance-Many-Dimensions-Dover/dp/048627263X

The Hitchhiker’s Guide to the Galaxy | https://www.amazon.com/Hitchhikers-Guide-Galaxy-Douglas-Adams/dp/0345391802

Snow Crash | https://www.amazon.com/Snow-Crash-Novel-Neal-Stephenson/dp/0553380958

The Almanack of Naval Ravikant | https://www.amazon.com/Almanack-Naval-Ravikant-Wealth-Happiness/dp/1544514212

Wealth – essay by Paul Graham | http://www.paulgraham.com/wealth.html

👤 Connect with Taylor:

Twitter: https://x.com/TaylorPearsonMe

Website: taylorpearson.me

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favourite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

Read less

David speaks with Colin Landforce, a serial entrepreneur who started his business journey as a teenager and went on to build successful ventures across multiple industries, from tech to cannabis. Colin is the founder of LTRMN, a multi-million dollar consumer cannabis product company, and creator of Cut30, a 30-day bootcamp that has helped over 1,000 creators and brands improve their short-form video skills for Instagram, TikTok, and YouTube.

They talked about:

💰 Having a positive relationship with money

🔥 His early entrepreneurial start with CD burning and eBay

🎉 Building a party promotion business in high school

🌱 Challenges of getting in to the cannabis industry

👥 Biggest lessons from building teams that win

🧠 Developing the right mindset to handle business risks

📜 Full transcript:

https://theknowledge.io/landforce-2

📹 Watch on Youtube:

https://youtu.be/qSRQvd20ff4

🗣 Mentioned in the show:

David Belle | https://theknowledge.io/dbelle/

E-bay | https://www.ebay.co.uk/

Twilio | https://www.twilio.com/en-us

Yale | https://www.yale.edu/

Harvard | https://www.harvard.edu/

Deloitte | https://www.deloitte.com/uk/en.html

LEGO | https://www.lego.com/

Nike | https://www.nike.com/gb/

TikTok | https://tiktok.com/

👤 Connect with Colin:

Twitter: https://x.com/landforce

Website: https://landforce.com/

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favourite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

David speaks with Neville Medhora, an expert copywriter, best-selling author of "This book will teach you how to write better", and founder of Copywriting Course and SwipeFile.com.

Copywriting has evolved dramatically since its beginnings, and in this episode, Neville and David explore this transformation. Neville breaks down the AIDA formula - a 4-step approach that can instantly improve your writing. We discuss how to set meaningful goals and where to focus your time and energy. With AI rapidly changing the landscape, we examine its impact on copywriting careers. Finally, we debate whether David Ogilvy's classic advice still applies in 2025 or if it's time for new thinking. This conversation offers practical insights for anyone looking to sharpen their copywriting skills in today's changing environment.

They talked about:

📝 How copywriting has changed over time

🎯 How to set goals and decide what to focus on

👀 Whether David Ogilvy's copywriting lessons are still useful in 2025 (spoiler: they are!)

🧠 The AIDA formula: a 4-step approach to better your copywriting right away

🤖 The impact of AI on copywriting jobs

📜 Full transcript:

https://theknowledge.io/nevillemedhora-2

📹 Watch on Youtube:

https://youtu.be/hbaYSuIo9LA

🗣 Mentioned in the show:

Nathan Barry | https://nathanbarry.com/

Sam Parr https://x.com/thesamparr

Noah Kagan https://noahkagan.com/

Casey Neistat https://en.wikipedia.org/wiki/Casey_Neistat

Mark Andreessen https://theknowledge.io/issue64/

Elon Musk https://theknowledge.io/elons-law-beating-hofstadters-law-with-ridiculous-deadlines/

David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)

Shaquille O'Neal https://en.wikipedia.org/wiki/Shaquille_O'Neal

AppSumo https://appsumo.com/

The Hustle https://thehustle.co/

WeWork https://www.wework.com/

Google https://google.com/

Yahoo https://yahoo.com/

ChatGPT chat.com

Facebook facebook.com

Amazon AWS https://aws.amazon.com/

Apple https://www.apple.com/

Tesla https://www.tesla.com/

Bitcoin https://theknowledge.io/what-is-cryptocurrency/

Reddit https://www.reddit.com/

WordPress https://wordpress.com/

CopywritingCourse.com

SwipeFile.com

Nevblog.com

Twitter https://x.com/

Spotify https://ads.spotify.com/

Zoom https://www.zoom.com/

Pinterest https://au.pinterest.com/

AIDA Formula https://copywritingcourse.com/blogs/42-aida-formula/

Boron Letters https://www.thegaryhalbertletter.com/Boron/BoronLetterCh1.htm

👤 Connect with Neville:

Twitter / X: https://x.com/nevmed

Marketing SwipeFile: SwipeFile.com

Course: CopywritingCourse.com

Instagram: https://www.instagram.com/neville_medhora

YouTube: https://www.youtube.com/kopywriting

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favourite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

David speaks with Brandon Pindulic, President of Spacebar Ventures, a digital business incubator and investment firm. He also previously founded OpGen Media, which he sold in a 7-figure exit at age 21.

They talked about:

🏢 Building OpGen Media and leading it to a 7-figure exit

🤝 Surrounding yourself with successful people

🐋 Landing big clients and growing the business

🚫 Learning from failed business ventures

🚀 The importance of going big in business

⚖️ Making decisions as a founder, operator, and investor

📜 Full transcript:

https://theknowledge.io/brandonpindulic-3/

📹 Watch on Youtube:

https://youtu.be/d9R-Yj6wfKE

🗣 Mentioned in the show:

Spacebar Ventures | http://spacebarventures.com/

JasBerry Chauffeur | https://nicholasanglin.myportfolio.com/

Karmaloop | https://www.karmaloop.com/

Wasabi Ventures | https://www.wasabivp.com/

Proof HQ | https://business.adobe.com/products/workfront/proofhq.html

Workfront | https://en.wikipedia.org/wiki/Workfront

Adobe | https://en.wikipedia.org/wiki/Adobe

Oracle | https://en.wikipedia.org/wiki/Oracle_Corporation

Citrix | https://en.wikipedia.org/wiki/Citrix_Systems

DocuSign | https://en.wikipedia.org/wiki/DocuSign

American Marketing Association | https://en.wikipedia.org/wiki/American_Marketing_Association

Master Service Agreement | https://en.wikipedia.org/wiki/Master_service_agreement

Companion Ventures | https://companyon.vc/

American Express | https://en.wikipedia.org/wiki/American_Express

Infor | https://en.wikipedia.org/wiki/Infor

Ziff Davis | https://en.wikipedia.org/wiki/Ziff_Davis

Planet Compliance | https://www.planetcompliance.com/

Regulatory technology | https://en.wikipedia.org/wiki/Regulatory_technology

HubSpot | https://en.wikipedia.org/wiki/HubSpot

SAP | https://en.wikipedia.org/wiki/SAP

Salesforce | https://en.wikipedia.org/wiki/Salesforce

Subscribed | https://www.subscribed.net/

Hot hand fallacy | https://en.wikipedia.org/wiki/Hot_hand

Pardon | https://www.pardon.com/

Optimism | https://www.optimism.com/

Hermes Robotics | http://hermes-robotics.com/

Rick Guerin | https://en.wikipedia.org/wiki/Richie_Guerin

Warren Buffet | https://en.wikipedia.org/wiki/Warren_Buffett

Charlie Munger | https://theknowledge.io/can-you-beat-your-opponent-in-their-own-game-mungers-law-and-the-art-of-the-steelman/

The cost of being King | https://www.theknowledge.io/the-cost-of-being-king-why-all-the-tech-bros-are-single/

Jeff Bezos | https://en.wikipedia.org/wiki/Jeff_Bezos

Elon Musk | https://theknowledge.io/elons-law-beating-hofstadters-law-with-ridiculous-deadlines/

Proof HQ | https://business.adobe.com/products/workfront/proofhq.html

👤 Connect with Brandon:

Twitter: @bpindulic | https://twitter.com/BPindulic

Website: Spacebar Ventures | http://spacebarventures.com/

Subscribed | https://www.subscribed.net/

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favourite Tools

🎞️ Descript: https://bit.ly/descript-de

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🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

David speaks with Sondre Rasch, Co-founder and CEO of SafetyWing, a global social safety net for remote workers and companies.

A natural entrepreneur, Sondre started selling server space in his early teens whilst playing MMORPGs. While most kids were focused on high school, at 14 he was already planning to build a Silicon Valley company, something he'd eventually do twice as a Y Combinator founder with Superside and later SafetyWing.

Sondre used his own problems as a digital nomad to create solutions that now help thousands of people who want the freedom to work from anywhere.

They talked about:

🏙️ Why cities are now competing for nomads

🌐 The Rise of Internet Countries

🌱 How Reddit Keeps Subcultures Alive

🚀 How work is becoming borderless, not just remote

🛡️ Building safety nets for nomads (SafetyWing)

This is just one part of a longer conversation, and it's the third part. You can listen to the earlier episode here:

Part 1: https://theknowledge.io/sondrerasch-1/

Part 2: https://theknowledge.io/sondrerasch-2/

📜 Full transcript:

https://theknowledge.io/sondrerasch-3/

📹 Watch on Youtube:

https://youtu.be/t-8ZQWx3mLM

🗣 Mentioned in the show:

👤 Connect with Sondre:

Twitter: @SRasch | https://x.com/SRasch

Website: Safety Wing | https://safetywing.com/

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favourite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

David speaks with Neville Medhora, an expert copywriter, best-selling author of "This book will teach you how to write better", and founder of Copywriting Course and SwipeFile.com.

Neville never set out to be a copywriter - it just kind of happened. He started out messing around with online businesses with his friends in the 2000s, got hooked on findings ways to optimise sales, and realised that the right words could make people take action. In this episode, Neville shares some of his wildest experiments (including trying out homelessness) and his parents reaction, how he almost got himself and Noah Kagan in trouble with Mark Zuckerberg, and the opportunities that AI can bring you - if you are paying attention now.

We talked about:

🚀 How tackling challenges helps you grow in life and business

🧠 Why having unstructured time is key for big, creative ideas

🔄 Whether a truly stable career path even exists

💰 The power of taking risks and trying new things

🔍 How being transparent in marketing builds trust that lasts

📜 Full transcript:

https://theknowledge.io/nevillemedhora-1/

📹 Watch on Youtube:

https://youtu.be/1yP0JgFLSWU

🗣 Mentioned in the show:

Noah Kagan https://noahkagan.com/

Mark Zuckerberg https://en.wikipedia.org/wiki/Mark_Zuckerberg

Gary Halbert https://thegaryhalbertletter.com/home/

Ramit Sethi https://en.wikipedia.org/wiki/Ramit_Sethi

Sam Parr https://x.com/thesamparr

House of Rave https://thehouseofrave.com

AppSumo appsumo.com

Facebook https://www.facebook.com/

The Hustle https://thehustle.co/

Google google.com

Ducati https://www.ducati.com/

KPMG kpmg.com

Bain https://www.bain.com/

McKinsey https://www.mckinsey.com/

Mayer Brown https://www.mayerbrown.com/

MTV https://www.mtv.co.uk/

ChatGPT https://openai.com/index/chatgpt/

Twitter / X x.com

TikTok tiktok.com

👤 Connect with Neville:

Twitter / X: https://x.com/nevmed

Marketing SwipeFile: SwipeFile.com

Course: CopywritingCourse.com

Instagram: https://www.instagram.com/neville_medhora/

YouTube: https://www.youtube.com/kopywriting

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favourite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

David speaks with Michael Ashcroft, a writer and Alexander Technique teacher who previously spent 10 years consulting on clean energy innovation.

A lot of Michael's work centres around helping people expand their awareness. He's written several essays and posts I've loved, particularly about the concept of grinding, and how paying attention to our awareness can help us maximise our creativity, productivity, posture and physical engagement.

We talked about:

🔄 Corporate to Self-Employment – Freedom, ambition & avoiding burnout

🤔 Mindset & Decisions – Priorities, big choices & challenges

🧠 Awareness & Focus – Attention, non-fixation & efficiency

🎨 Productivity & Structure – Creativity, discipline & idea management

📝 Writing & Self-Discovery – Process, organising & personal growth

🥷🏽 Missionary vs. Mercenary – Mindset & long-term fulfilment

📜 Full transcript:

https://theknowledge.io/michaelashcroft-4/

📹 Watch on Youtube:

https://youtu.be/wTfFtMnnAk0

🗣 Mentioned in the show:

Alexander Technique | https://en.wikipedia.org/wiki/Alexander_Technique

KPMG | https://kpmg.com/xx/en/home.html

Escape from Freedom | https://amzn.to/3PtObCp

Erich Fromm | https://en.wikipedia.org/wiki/Erich_Fromm

NaNoWriMo | https://nanowrimo.org/

Jonny Miller | https://www.theknowledge.io/jonnymiller/

Luca Dellanna | https://www.theknowledge.io/lucadellanna/

Ergodicity | https://amzn.to/47TWBd8

Christine Carrillo | https://www.theknowledge.io/carrillo/

The Carbon Trust | https://www.carbontrust.com/

Perceptual control theory | https://en.wikipedia.org/wiki/Perceptual_control_theory

Frederick Matthias Alexander | https://en.wikipedia.org/wiki/F._Matthias_Alexander

Richard Wiseman | https://en.wikipedia.org/wiki/Richard_Wiseman

The Luck Factor | https://amzn.to/3PpX1Qe

Six degrees of separation | https://en.wikipedia.org/wiki/Six_degrees_of_separation

Dzogchen | https://en.wikipedia.org/wiki/Dzogchen

Hooked | https://amzn.to/3PtSU5w

Nir Eyal | https://en.wikipedia.org/wiki/Nir_Eyal

Sam Harris | https://en.wikipedia.org/wiki/Sam_Harris

Psycho-physical Unity | https://mouritz.org/companion/article/psycho-physical-unity

Hunter S. Thompson | https://en.wikipedia.org/wiki/Hunter_S._Thompson

David Kadavy | https://www.theknowledge.io/kadavy/

Duolingo | https://www.duolingo.com/

Notion | https://www.notion.so/

James Altucher | https://en.wikipedia.org/wiki/James_Altucher

Andrew Huberman | https://en.wikipedia.org/wiki/Andrew_D._Huberman

Paul Millerd | https://www.theknowledge.io/paulmillerd/

Pathless Path | https://amzn.to/3i4LF7J

Khe Hy | https://www.theknowledge.io/khehy-1/

Rules Aren't Real | https://www.theknowledge.io/issue68/

Swimming and thrashing | https://www.theknowledge.io/swimming-vs-thrashing/

Tim Ferriss | https://en.wikipedia.org/wiki/Tim_Ferriss

👤 Connect with Michael:

X/Twitter: @m_ashcroft | https://x.com/m_ashcroft

Course: Alexander Technique | https://expandingawareness.org/courses/

Website: Expanding Awareness | https://expandingawareness.org/

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favorite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

David speaks with entrepreneur and writer Jonathan Goodman. Jon built the ​Personal Trainer Development Center​ ($35M+ rev), hosts the ​Obvious Choice podcast​, and is the author of several books, including ​Viralnomics​, and his latest book, ​The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way​.

They talked about:

💡 Standing out in a crowded industry

🔄 Developing leapfrog skills

⏳ Playing the long game in business and life

🎯 The power of focus and prioritisation

👨‍👩‍👦 How family amplifies success

💪 Building freedom through constraints

📜 Full transcript:

theknowledge.io/jonathangoodman-2/

📹 Watch on Youtube:

https://youtu.be/JL-ag5IcOOU

🗣 Mentioned in the show:

The Obvious Choice (Book) | https://amzn.to/3X3eQsT

Seneca | https://en.wikipedia.org/wiki/Seneca_the_Younger

Ergodicity (Concept) | https://theknowledge.io/lucadellanna/

Luca Dellanna | https://twitter.com/@DellAnnaLuca

Parkinson's Law | https://en.wikipedia.org/wiki/Parkinson's_law

ChatGPT | https://openai.com/chatgpt

Perplexity AI | https://www.perplexity.ai/

First Principles Thinking | https://fs.blog/first-principles/

Elon Musk | https://en.wikipedia.org/wiki/Elon_Musk

👤 Connect with Jonathan:

Instagram: https://www.instagram.com/itscoachgoodman/?hl=en

Website: The PTDC | https://www.theptdc.com/

Weekly Newsletter: 5 Reps on Friday | https://www.theptdc.com/newsletter-subscribe

Latest Book: The Obvious Choice | https://amzn.to/42eJ7IG

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favorite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

David speaks with Thatcher Wine, a creative entrepreneur, writer and book curator. He is the Founder & CEO of Juniper Books, a company that creates custom book collections and designs special book sets. He is the author of The Twelve Monotasks: Do One Thing at a Time to Do Everything Better that provides a clear and accessible plan for life in the 21st century and also the coauthor of For the Love of Books: Designing and Curating a Home Library.

They talked about:

📚 The evolving role of books in modern life

🏛️ Creating custom libraries for celebrities

⏰ Finding time to read in a busy world

💫 The art of book curation

🧠 The power of monotasking

📱 Breaking free from digital distractions

📜 Full transcript:

theknowledge.io/thatcherwine-2/

📹 Watch on Youtube:

https://youtu.be/7bSXJa3ct2w

🗣 Mentioned in the show:

Juniper Books | https://juniperbooks.com

Gwyneth Paltrow | https://en.wikipedia.org/wiki/Gwyneth_Paltrow

Shonda Rhimes | https://en.wikipedia.org/wiki/Shonda_Rhimes

The Twelve Monotasks | https://amzn.to/4hpRK85

For the Love of Books | https://amzn.to/4hkM27k

Kitchen Confidential by Anthony Bourdain | https://amzn.to/4hJWx3Z

Kurt Vonnegut | https://en.wikipedia.org/wiki/Kurt_Vonnegut

Slaughterhouse Five | https://amzn.to/413w6Az

Cat's Cradle | https://amzn.to/3Q5bu4C

Breakfast of Champions | https://amzn.to/433jVp9

The Quilted Giraffe Restaurant | https://en.wikipedia.org/wiki/The_Quilted_Giraffe

👤 Connect with Thatcher:

Instagram: https://www.instagram.com/thatcherwine/

Website: https://www.thatcherwine.com/about

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favorite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

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David speaks with Jason Shen, a three-time founder, writer, executive coach, and NCAA gymnastics champion. Jason Co-founded RideJoy, a ridesharing platform backed by Y Combinator, and later built Midgame, an AI gaming company that was bought by Meta. As CEO of Refactor Labs, he helps founders and teams build successful companies. He wrote The Path to Pivot and Weirdly Brilliant, sharing lessons on resilience, leadership, and reaching your full potential.

They talked about:

🚀 The realities of startup founding and pivoting

🤝 Navigating co-founder relationships

🌱 How early experiences shape entrepreneurial paths

💡 The power of focus in building successful businesses

🧭 Coaching founders through critical challenges

🚧 Choosing your path as a founder

📜 Full transcript:

theknowledge.io/jasonshen-2/

📹 Watch on Youtube:

https://youtu.be/j84a6-GuF18

🗣 Mentioned in the show:

Stanford University | https://www.stanford.edu/about/

Y Combinator | https://www.ycombinator.com/about

Etsy | https://www.etsy.com/

Burning Man | https://burningman.org/about/about-us/

Boston University | https://www.bu.edu/admissions-overview/

Kelly Wilde Miller | https://kellywildemiller.com/

Ray Kurzweil | https://www.britannica.com/biography/Raymond-Kurzweil

Paul Graham | https://en.wikipedia.org/wiki/Paul_Graham_(programmer)

Jessica Livingston | https://en.wikipedia.org/wiki/Jessica_Livingston

Sam Altman | https://en.wikipedia.org/wiki/Sam_Altman

Christopher Columbus | https://www.britannica.com/biography/Christopher-Columbus

Nassim Taleb | https://en.wikipedia.org/wiki/Nassim_Nicholas_Taleb

Richard Dawkins | https://en.wikipedia.org/wiki/Richard_Dawkins

NVIDIA | https://www.nvidia.com/en-us/

East India Trading Company | https://en.wikipedia.org/wiki/East_India_Company

Connect with Jason:

Twitter: https://x.com/JasonShen

Website: https://www.jasonshen.com/

The Path to Pivot: https://amzn.to/4iFFRfh

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

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David speaks with Luca Dellana, an author, business consultant, and lecturer who helps companies increase their revenue through better people and risk management. Luca has been featured at Nudgestock, the largest behavioural sciences conference, as well as on Econtalk, among other platforms. More than 25,000 people around the world read Luca regularly. He’s the author of over ten books, with his latest being Winning Long-Term Games: Reproducible Success Strategies to Achieve Your Life Goals.

They talked about:

📉 The cost of risk-taking

⚙️ How over-regulation kills innovation

🎲 How to make vision a team effort

📣 How populism hinders long-term success

💸 Luxury beliefs and the reality of prosperity

⚖️ How scarcity shapes our perception of prosperity

This is just one part of a longer conversation, and it's the second part. You can listen to the earlier episode here:

Part 1: *🎙️* Trust, Skills, and Winning Long-Term Games with Luca Dellana (Episode 129)

You can also check out Luca Dellanna's first appearance on The Knowledge Podcast here:

🎙️ Ergodicity and Decision-making with Luca Dellanna (Episode 59)

📜 Full transcript:

theknowledge.io/lucadellana-2/

📹 Watch on Youtube:

https://youtu.be/PxFiTDyvoi4

🗣 Mentioned in the show:

FAANG | https://www.investopedia.com/terms/f/faang-stocks.asp

Michael Saylor | https://www.michael.com/

Berkshire Hathaway | https://www.berkshirehathaway.com/

Bitcoin | https://theknowledge.io/what-is-cryptocurrency/

Poverty and Prosperity | https://luca-dellanna.com/books/preorder

MicroStrategy | https://www.microstrategy.com/

Naval Ravikant | https://nav.al/

COVID | https://theknowledge.io/issue7/

Survivorship Bias | https://en.wikipedia.org/wiki/Survivorship_bias

European Union | https://european-union.europa.eu/index_en

Donald Trump | https://en.wikipedia.org/wiki/Donald_Trump

Peter Thiel | https://en.wikipedia.org/wiki/Peter_Thiel

Per Bylund | https://perbylund.com/

Rob Henderson | https://www.robkhenderson.com/

Niels Hoven | https://www.nielshoven.com/

National Health Service | https://www.nhs.uk/

Eurozone | https://en.wikipedia.org/wiki/Eurozone

The Matthew Principle | https://en.wikipedia.org/wiki/The_rich_get_richer_and_the_poor_get_poorer

👤 Connect with Luca:

Twitter: https://twitter.com/DellAnnaLuca

Website: https://luca-dellanna.com/about/

Latest Book: Winning Long-Term Games | https://amzn.to/3OQuD9T

Upcoming Book: Poverty and Prosperity | https://luca-dellanna.com/books/preorder

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favorite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede