SHOW / EPISODE

Cultivating Better Care: How Humboldt Health is Revolutionizing Benefits for the Cannabis Industry

37m | Sep 16, 2026

Humboldt Health is breaking new ground with a specialized healthcare captive tailored specifically for cannabis businesses with 50 to 2,000 employees. Blackwell Captive Scott Byrne joins Blunt Business to full us in on the details on the plan offering enrollment on October 1st.

By leveraging shared purchasing power and self-funding models, the program empowers employers with greater data transparency, cost efficiency, and design flexibility that traditional carriers rarely offer. The plan integrates modern solutions—such as 24/7 virtual behavioral health, Outfox AI-driven provider navigation, and the five-PBM "Bwell RX" coalition aimed at curbing pharmacy expenses and reclaiming drug rebates.

We also look at the future of cannabis reclassification and thus possibly how operating under state-level regulations could open the door for future medical marijuana coverage as industry acceptance expands.



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